By Michael Dorausch, DC
I received my monthly “information age” e-newsletter from chiropractic internet company Now You Know (NYK) earlier today. As I browsed through the copy I found myself thinking “these guys are still right on and standing tall for chiropractic.” I figured it’s better to share some of those thoughts rather than just keeping them to myself.
In their first topic NYK discussed the International Chiropractors Association (ICA) and the organizations decision to reject a so called “Demand” made by the board of the Congress of Chiropractic State Associations (COCSA) to merge with another chiropractic association (the ACA). Planet Chiropractic reported on the same topic Chiropractic Association Maintains Principles earlier in the month.
I was most interested in the editor’s comments as NYK authors pointed out that the ICA annual meeting in Washington was held in conjunction with the “Chiropractic Coalition” which is a coalition of associations designed to facilitate an avenue where national chiropractic organizations could work and lobby together for the common good of chiropractic. Each year since the inception of the Chiropractic Coalition the ICA, World Chiropractic Alliance (WCA), and Federation of Straight Chiropractors and Organizations (FSCO) have participated in the event. According to NYK, each year the ACA has declined to participate.
I’ve noticed other newsletters from organizations such as the WCA as well as chiropractic advocates like Dr. Tedd Koren questioning the apparently suspect nature of merging the ICA and ACA. One thing I’ve gotten from all this is that there is a large and vocal group of chiropractors that are either represented by organizations such as the ICA, FSCO, or WCA, or just concerned chiropractors that don’t think merger is a good idea for chiropractic. Thinking about it further, being a member in any combination of the ICA, WCA or FSCO makes great sense, since all three organizations share something in common… subluxation being the first that comes to mind. While not recommending mergers, I would find supporting efforts to see greater coalition between organizations sharing similar goals for chiropractic advancement to be a positive thing.
The NYK newsletter discussed other topics such as “Making a Website Work for You” and a new book titled “I Stand Amazed” by chiropractic patient, advocate and author, Ms. Geri Carlson. Rather then getting into those topics here it’s best you visit the NYK website at nowyouknow.net and get subscribed to their newsletter yourself.
Here’s another chiropractic video of someone getting adjusted in Los Angeles, California. Young female lies facedown on a chiropractor’s table, gets her legs checked (look at those high heels) and gets her low back and then rest of her spine adjusted.
The chiropractor uses a table called a drop table which is often referred to as either drop technique or Thompson technique. While the table makes some noise it’s a very gentle technique that is designed to allow energy to move through the person being adjusted so that they don’t take on the force of adjustment sometimes resulting in soreness afterwards.
There are many different ways to do leg length checks and in this video the chiropractor does something called a functional leg assessment and he also has the patient turning her head to the left and to the right observing for rotation or misalignment in the upper cervical spine, which would affect the length of the patient’s legs when turning the head.
Check out the video here…
Loading...There are lots of cool chiropractic videos showing up online. What’s even cooler is those videos can be embedded into websites and then viewed from almost anywhere thanks to technologies being created by companies like Google.
The website, Planet Chiropractic, has been providing numerous videos for people to watch, all related to the field of chiropractic care. There are videos on getting adjusted, lectures about spinal nerves, herniated discs, videos showing people how to be properly positioned for taking x-rays, and other chiropractor related topics.
We collected a few of the videos we found online and you should be able to view them here…
This is a video from Los Angeles chiropractic office, ADIO Chiropractic, which is home to chiropractor Dr. Michael Dorausch. In this video … all » he demonstrates how to set up for a cervical spine anterior to posterior x-ray, a very common x-ray taken to view bones in the upper neck.
Loading...Here’s another brief video showing a plastic model of healthy spinal vertebra. Filmed at ADIO Chiropractic in Los Angeles, CA my Dr. Michael Dorausch, DC. … all » This model is of two lumbar bones, along with associated discs and nerves.
Loading...Videos produced by Planet Chiropractic founder, Dr. Michael Dorausch, have been appearing on the Internet with greater frequency since Google had announced changes to the way they aggregate search content online.
The majority of videos are filmed in his Los Angeles Chiropractic office and they are appearing on web sites such as Google video, 247chiro.com, planetC1.com, the Planet Chiropractic video blog pages, and numerous personal chiropractic websites.
Recent changes in technology have made it much easier to get video to the Web and the folks at Planet Chiropractic are not hesitating to take full advantage of opportunities available to distribute chiropractic content. As an example of what kind of videos are available (all of which you can add to your chiropractic web site) we’ve included a few here…
Loading...The video above features Dr. Michael Dorausch showing how to take x-rays of the neck. In the past videos like this, even ones this cheesy, could cost chiropractors hundreds of dollars to either purchase or produce. Technology available today is driving those costs down significantly.
Here is another video featuring someone getting adjusted in his chiropractic office…
Loading...Planet Chiropractic has a library of nearly 100 hours of footage mostly featuring people getting adjusted and chiropractors doing lectures. It looks like a lot of that video is beginning to circulate across the planet.
An increased number of chiropractic videos have been showing up online during the past few weeks. Los Angeles chiropractor, Dr. Michael Dorausch of ADIO chiropractic has been regularly creating, editing, and posting chiropractic content videos to online sources such as Google, youtube and DaveTV.
What used to be a rather complicated procedure and could take up huge amounts of bandwidth, is now a fairly easy task to accomplish. Videos can be created in a chiropractor’s office and uploaded directly from an office computer that is connected to the Internet.
Some examples of videos featuring chiropractic can be viewed here…
Loading...The videos give doctors of chiropractic an opportunity to educate the public about chiropractic care and spinal hygiene. Modern Web 2.0 tools make it very easy to incorporate videos into multiple web sites. Chiropractic video like the ones shown here could potentially be displayed on hundreds or even thousands of web sites worldwide.
Here is a video of someone getting adjusted in a chiropractor’s office…
Loading...Most of these videos are sourced and originate from the planetc1.com website which has been providing chiropractic videos online since 1997, back in the day when people were using realmedia format and the old Windows media player ASF and AFX files.
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Dr. Gilles Lamarche, Dr. Michael Reid and Dr. Eric Plasker have already been featured in the first half of the program. Dr. Tom Preston, Dr. Bob Hoffman and Dr. James Carter will complete the stellar line-up for 2007 with a special bonus teleseminar to feature Dr. John Demartini in the fall.
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by Michael Dorausch, DC
Google’s announcement last week that they have begun incorporating video content, photo content, and other multimedia content, into regular organic search engine results, has motivated me to open up the channels so that people like you can have access to numerous feeds of chiropractic video.
I created my first chiropractic videos back in 1996 and I remember how they used to require several hours to convert into formats that could be uploaded online. After the videos were converted and then posted to web sites (which took another hour or so) they would get viewed in tiny compressed formats such as those provided at the time by companies like Microsoft (asf and asx), RealNetworks (ra and ram), and Apple (mov QuickTime).
I remember being in school at that time and wishing there was more chiropractic content students could watch. We would sometimes get access to old VHS tapes featuring chiropractors such as Ian Grassam, Fred Barge, and Carl Cleveland II, but they were far and too few in between.
Since those days I’ve collected more than a hundred hours of video footage featuring chiropractors giving lectures, people receiving adjustments, doctors demonstrating techniques, individuals talking about philosophy, and so forth.
Just as I did back in 1996, I want to get the message out today. While it is no longer difficult create this kind of content, I’d like to make it as easy as a cut-and-paste procedure so that chiropractors worldwide could add video content to their websites at no cost, and people worldwide could learn more about what it is we do.
The videos that are accessible here may appear amateur but they demonstrate the simplicity of not only getting the information online, but of getting information delivered.
You can view chiropractic videos here…
Chiropractic Video Blogs
New plug-and-play technologies allow us to embed video content directly into webpages which can be incorporated into articles like this one. Again, these are amateur style videos but just think of the possibilities.
Here is a video filmed in my chiropractic office in Los Angeles and it’s just a simple short clip explaining some basics about bones, discs, spinal nerves, and a healthy spine.
Rest assured there’s a lot more video to come.
New tools are emerging that makes it easier than ever to add chiropractic video to your website. You don’t need to have an account at google video or youtube to be able to do this.
If you want to add videos featuring chiropractors, chiropractic adjusting, or other topics related to the chiropractic office, you can simply add a snippet of html code (or javascript) and have the video display directly on your website.
Here we are using a plugin called coolplayer which allows us to include videos in posts like this one. There are tools available that allow you to just paste code into your webpage. Check with your webmaster if you have any questions about adding videos or sizing those videos to suit your website. Check out this video of Los Angeles Chiropractor Dr. Michael Dorausch…
Loading...That video shows someone receiving a chiropractic adjustment while this next video features a short talk about spinal nerves, disc, back bones and chiropractic related stuff.
Loading...More on how to incorporate similar chiropractic videos into your website will be posted on this site.