There’s lots of chiropractors all over the world that have still not gotten their office information into various online directories. A chiropractor practicing in Seattle, Lawrence Clayman, already had a website but did not have much of a presence in other online spaces.
There are so many directories out there that chiropractors can get listed in, and the more that you get your information added to, the better. Dr. Lawrence contacted someone from a company called NearMe Networks who gave him some insight about getting his information on some of the most popular chiropractic authority websites.
It’s really very simple, as the chiropractor is not having to get a whole web site built. Instead, he identifies the areas in his community that he serves. For example, at his Roxbury Spine and Wellness Clinic, Dr. Lawrence provides care for people from Brighton, West Seattle, Capitol Hill, Allentown, South Park, Riverton Heights, and even the local airports, which would include Seattle-Tacoma international Airport and the King County international Airport.
Even though the chiropractic office is located in Seattle, on Roxbury street, it’s important to consider and include information when adding listings to a directory style web page. Besides including his phone number and address, the chiropractor was sure to include some information about the areas people typically travel from, which can help give those doing Internet searches a better idea of how far people typically travel to get to the chiropractic office.
Creating and effective directory listing page is simple. Visit the page of Seattle Chiropractor, Dr. Lawrence Clayman, to view one for yourself.
by Vera Arteaga
A post made to the popular chiropractic website, chiropractic blogs, advises chiropractors to be wary of parties and individuals marketing shady internet services, geared towards attracting new consumers from local communities.
There is no doubt more people are searching for doctors of chiropractic online. While it is important for all chiropractors to have some kind of online presence, it is also important for them to watch out for websites that appear to pop-up over night, promising loads of new clients, and suggesting that if they don’t join now, they may be locked out on opportunity.
“The reality is that this is nonsense” says chiropractic internet guru and founder of Planet Chiropractic, Michael Dorausch. “Almost any chiropractor with a google adwords account, or similar, can advertise their website, or even a single webpage in a top position.” What Dorausch refers to are those paid ads that appear on big search engines like google, yahoo, and msn.
What chiropractors should not forget is that there are many great opportunities available to them. They should not feel “locked in” to any one model of advertising online.
Nearly all state and national associations have directories chiropractors can be listed in, however they do have to be members to get included. There is also a directory for members of the International Chiropractic Pediatric Association (ICPA). Parents seeking chiropractic care for their kids can search here: ICPA Locator
Read the article on Chiropractic Blogs for information on this topic: Chiropractic Internet Service Scams 2
by Michael Dorausch, DC
Today we are celebrating nine years of delivering Chiropractic News online. These past few days I was taking a look at our news image archives and I saw the many faces of chiropractors that have had a part in making planet chiropractic a successful destination on the Internet. Not that many web sites can tout nine years of continuous original content development, and there’s no way planet chiropractic would’ve done this without the support received by thousands of chiropractors, chiropractic students, and advocates of chiropracticly based lifestyles. We’d like to thank everyone who has ever submitted an article (especially those that have written a significant amount of content), forwarded chiropractic news stories, and taken an active role helping us become the success we are today. Many blessings to you!
There is a whole bunch of photos in the archives of chiropractic authors and influencers that have had something to do with our chiropractic news over the past nine years. Maybe by this time next year we will have archived the image folders so that all those pictures would be available for you to view without having to browse through the entire website. Below are four individuals that we are honoring today. The discoverer, the developer, and two influencers, all who have affected the lives of many.
Let’s start with DD Palmer, the man who discovered chiropractic in September of 1895. If it were not for this gentleman I’d maybe be writing to you today about some technological advancement in widget design on some corporate web site. Maybe I’d be doing some Internet marketing and/or research for the pharmaceutical industry. Thank God for DD! Here’s a news archive article that was added to the web site on September 18, 2000.
The Father of Chiropractic - Daniel David Palmer. “Palmer was interested in finding the true cause(s) of disease. He wanted to know why two people who lived in the same house, drank the same water, breathed the same air and often had the same parents, could have two dramatically different constitutions, one being healthy and free of disease and the other sickly. Palmer felt that there must be something other than environmental factors influencing an individuals health. His theory, was that this internal factor was the function of the nervous system. On September 18, 1895, D.D. Palmer would have the chance to prove his theory.”
B.J. Palmer would be the next obvious photograph to be listed here. BJ is known as the developer of chiropractic, and to this day, he has done more to promote and preserve the principles of chiropractic than any other to enter the profession. B.J. was the son of D.D., and he was President of the Palmer School of Chiropractic in Davenport Iowa from 1906-1961. I often think if BJ had a web site it would definitely be a blog and there would be volumes of information available. Palmer was a voracious writer and he published some 39 volumes of chiropractic “green books” that were published from 1906 to 1963. Original editions have become rather valuable and these chiropractic texts are still read by chiropractors today. BJ would’ve loved the Internet and there is no doubt he would have taken full advantage of the opportunity to spread the message of chiropractic worldwide. BJ was well-known for epigrams and chiropractic web sites all over the Internet display many of his quotes. My favorite being… “You never know how far reaching something you think, say or do today, will affect the lives of millions tomorrow.”
Next we have Reggie Gold. Reggie was speaking in the lobby at Cleveland Chiropractic College in Los Angeles, California in January of 1995. I was chiropractic student at the time and I’d never heard him speak. I could have been considered your typical chiropractic student, walking through the lobby with my lunch bag from Burger King, and this long-haired ponytailed guy is speaking in the lobby with a group of students and faculty listening in.
Today, I couldn’t tell you a thing Reggie said but I could tell you that it was a pivotal event in my life. The event was solidified later that day when I returned to a chiropractic classroom with great enthusiasm about my future in chiropractic. The classroom instructor overheard my comments about Reggie’s idea of chiropractic and she assured me that I’d never get any information in school like I did from that “nut” of a chiropractor. I’m glad she cleared that up because from that moment forward I knew not to confuse what was taught in chiropractic school with chiropractic. Here’s an article from December of 2000 about Reggie’s visit to Orange County California… Chiropractic, Sex & Reggie
Here’s a photo of Dr. James Sigafoose taken in in a civic gymnasium (I think it was owned by the Lions Club) in Costa Rica. Besides Reggie, Sigafoose (as he is known to many) could easily be the most influential (yet often under recognized) chiropractor the profession has ever seen. Sigafoose and I shared a hotel room during the chiropractic mission trip in which this photo was taken. He is a known cookie thief so make sure you don’t have any snacks lying around that you don’t want to be disappearing.
Sigafoose has been lecturing to chiropractors and chiropractic patients for years. I spent some time in his Pennsylvania home (which is now owned by his eldest daughter Tina) in the late 1990s. I slept in a room that used to be his chiropractic office. It was about the size of a two-car garage and it was right off of his living room and kitchen. When in chiropractic practice, Sigafoose was one of those chiropractors seeing massive amounts of volume. He had days in which more than 500 people per day would come to his office for an adjustment. I saw some photos from the 1970s when I was at the house. There were pictures of Reggie Gold and James Sigafoose working together. They were young chiropractors then. It was incredibly inspirational to see photos of these two out on the lawn with megaphones, crowds of people, and lines of cars, on the property where he practiced chiropractic. This man without a doubt has been the most influential chiropractic individual in my life. Here’s a link for some articles either authored by Sigafoose or written about him… sigafoose news search
Thanks again to everyone that has worked to make planet chiropractic such a great success. We love and appreciate you!
by Darrel Crain, DC
Water, water, everywhere?
A fish out of water and a human without water are not so very different. A fish can survive outside water for a few minutes, while a human being can last only a matter of days without fresh drinking water. Our need for water is more immediate than our need for food, because we can live for thirty days or more without eating. Only air is more critical to short term survival than water.
“Without water anyone will run into problems pretty quickly. Their blood volume will shrink and their water and electrolyte balance will be upset. Eventually the body will just go into shock,” says Professor Martha Stipanuk of Cornell University, quoted in the Guardian newspaper.
We must not forget that we never get any “new” water on planet Earth, we earthlings drink and swim in the same stuff over and over. Humans are said to be about 65 percent water; yes, the very same water that has percolated through numerous creatures, including dinosaurs and dogs, bugs and birds, popes and pirates. The very same water has floated over the deserts of the world, and fallen on rainforests, mountaintops and oceans; it has flowed downstream in creeks and rivers both fast and slow for an incomprehensibly long time, always running back to the sea.
Most of the water on our planet is saltwater, about 97 percent. That leaves only 3 percent left as freshwater, two-thirds of which is currently frozen solid in glaciers and ice fields (global heating notwithstanding). This means only about 1 percent of all the water on the planet is left to meet the needs of every single living plant and animal on the face of the earth, including the humans.
Humans require about two and a half quarts of water per day, although the average person in the United States is said to use 125 gallons daily. The average American household uses 107,000 gallons of water per year, and only two percent of the homes in the U.S. go without running water.
In order to quench human water needs, ever-greater portions of river water are diverted to cities and groundwater is being pumped like there is no tomorrow. Within the last hundred years human activity has been using up the earth’s stores of underground water much faster than it can possibly be regenerated. About 340 billion gallons of water are used every single day in the U.S. for irrigation, agriculture, industry, fire fighting, street cleaning; virtually every need we have requires water at some point.
An African proverb reminds us, “Filthy water cannot be washed.” The earth has a remarkable natural filtration process, but even this marvelous recycling system is incapable of breaking down man-made toxins, so much of it remains in the water.
Water has an extraordinary ability to attract and carry traces of absolutely everything it finds in the environment. In water can be found microbes of every description, industrial and power plant pollutants, pesticides and herbicides, toxic cocktails leaching out of landfills, and 75,000 or so synthetic chemicals, including antibiotics and personal care products, just to name a few.
Fish are exquisitely sensitive to waterborne toxins, and this sensitivity is now being harnessed to help us monitor our water. Bluegill fish are now helping us assess our water safety by acting as “biomonitors” that provide instantaneous feedback about water quality as it is released from municipal treatment plants. Discharge water is continuously pumped through special fish tanks that register changes in the fishes’ breathing, heart rate, swimming patterns and (I am not making this up) coughing.
Brigades of bluegills have so far detected at least 30 toxic chemicals including cyanide, heavy metals, pesticides and petroleum products. In New York a bluegill biomonitor system reportedly detected a diesel spill in the water supply two hours before standard electronic devices registered the problem.
Ironically, municipal water as it comes out of the average kitchen tap would probably kill the bluegills straight off because of leftover disinfectant chemicals. To solve this minor problem, the lucky test fish get water that has already been de-chlorinated. Chlorine was first used in the United States to kill bacteria in city water in 1908 and is considered one of the great advances in public health. Unfortunately, chlorine’s toxic action against microbes negatively affects every living organism it contacts on some level.
Alternatives to chlorination, such as chloramines, are also being used, but the leftover toxic compounds are reportedly even worse. Now in a distinct class of toxins all their own, disinfection byproducts (DBPs) such as chlorine, chloramine and the others are being investigated for their relationship to developmental disorders and cancer.
What about well water? It is estimated that 48 million people in the U.S. obtain their drinking water from private or household wells. If you get your water from a well, you are basically on your own when it comes to ensuring your water quality.
Groundwater is susceptible to pollutants that are carried down through the soil with contaminated surface water. Pesticides, fertilizers, road salt, toxic runoff from mining sites, used motor oil recklessly dumped on the ground, septic tank seepage and toxic chemicals from underground storage tanks are included on the list of possible contaminants for water wells. Naturally, a prudent course is to periodically test the water from your well.
What happens if you find a problem? Investing in a water filtration system can be a wise choice regardless of the water’s source. Which system is best for a given circumstance? There is no simple answer. Wise water consumers will jump in with both feet and immerse themselves in a personal quest to learn how to supply the whole family with pure drinking water.
The long history of supplying civilization with safe water is rich with passionate and lively debate that continues to this day. Over the millennia serious problems have been overlooked from time to time, mistakes have been made. Who can forget the lead pipe system of water delivery in Ancient Rome that supplied a persistent dose of lead to the city?s inhabitants? I?m guessing that the water experts of the day assured the citizens that a little lead in the water was harmless.
Out here in the West where imported water is a fact of life we have a saying, “Water flows uphill towards money.” Ultimately, the quality of our water depends on the quality of the soil that grows our food and the quality of the air we breathe. This can be summed up in two words, wise stewardship.
“Man ‘despite his artistic pretensions, his sophistication, and his many accomplishments’ owes his existence to a six inch layer of topsoil and the fact that it rains,” according to an anonymous author.
When it comes to the health of our water supply, fish are the new canaries in coalmine. However, I do not suggest we all bring home a couple of bluegills to be biomonitors for our drinking water. In essence we are all bluegills, we are every one of us a biomonitor in need of pure water to keep us healthy.
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Dr. Darrel Crain practices chiropractic in Alpine, California.
Some of his other articles published on Planet Chiropractic include…
The doctor of the future & Thomas Edisons prediction
Pre-Medicine for Pre-Problems - a Chiropractic Report
Cocaine in the water
This is a farily broad search but here are some related topics on Drinking+Water
In our last post we got into the discussion of the importance of having description tags created for your chiropractic website. Description tags are part of something called meta tags. Search through this site or browse some of the articles to get some more information.
When starting out or hiring to do the work for you make sure you choose a website design standard for your pages that are universally accepted and don’t have a bad reputation in search engines. Try to stay away from frames, excessive flash, animated gifs, heavy graphics, and pages that are light on text. Try to include clean html (follows standards), external cascading style sheets (CSS), a good mix of text and graphics, and tag your graphics with proper data (so they can get picked up in image search indexes).
I love templates but I’d recommend staying away from templates others are using for chiropractic websites, unless you don’t care whatsoever about anyone finding you in search engines. If you are using a template, best to use one that is not being mass produced for chiropractors. You can do this but then you have to do some fairly major coding to get things looking unique from the chiropractor down the street who may be using the same design.
So meta tags are basics that should not be ignored, and that includes title tags and description tags. Take a look at the source code for any of these websites to get an idea of how tags can be used successfully. To view source code just right click the page and select view source. Here are some chiropractic sites but you could actually check nearly any website and get good information…
chiropracticsantamonica.com
adiola.com
planetc1.com
Be sure to check out others as three sites won’t give enough detail. OK, back to work!
by Michael Dorausch, D.C.
The Film Documentary by Michael Moore entitled “Sicko” has been pirated online and appeared this past weekend on Video Sharing Websites, on BitTorrent, and in UseNet groups.
Sicko takes a seriously critical look at the U.S. medically dominated health care system. The film is scheduled for release in major theaters on June 29th but pirated copies of the Oscar-winning filmmaker’s new documentary have been appearing online at locations such as YouTube and movie UseNet groups (such as alt.binaries.movies.divx). Apparently, several attempts have been made to upload the video to Google owned YouTube with all versions being removed since the weekend. BitTorrent files of the film are appearing on peer-to-peer websites and thousands of free downloads have already taken place, according to various news reports.
There will be many questions about movie piracy and what affects this will have on the films popularity. Personally, I think the film will be a smash success, regardless of pirated circulation.
According to reports, a company based in Santa Monica, California has been working to flood the internet with “fake” versions of the film in hopes to thwart would be downloaders from getting the real thing. Sounds to me like a placebo version!
There has been controversial discussion over the fact that Moore filmed parts of SICKO in Cuba without authorization from the United States Treasury Department, something that would currently be illegal for a US citizen to do. A conspiracy theorist could wonder whether the film was leaked intentionally in order to be sure it made it to the masses.
Don’t know if it what has happened was straight piracy, a viral marketing campaign, or something of some other nature. All I know is the film is expected to be released in the US on Friday, June 29th, and at least in the chiropractic profession, there is some major buzz to go see this film in theaters.
Your Chiropractic office or Organization can sponsor a SICKO Film Screening. Information on getting discounted group ticket rates, announcement flyers, and tips to make your sponsored screening a media event are all available here… Sponsor a SICKO Event
Hey Folks, I was meeting with some reps for a large chiropactic organization this past weekend and while looking at their chiropractic homepage we discovered there were NO description meta tags.
This is a big mistake when it comes to optimizing your chiropractic website to be better described in search engines. Let’s take a look at description tags for some popular online chiropractic destinations and discuss this more below.
Planet Chiropractic
“Planet Chiropractic has information for doctors, consumers, students, and bloggers. Featuring news, classifieds, audio & video, as well as a chiropractor directory.”
ADIO Chiropractic (one of the top ranked local chiropractic sites in the world)
“Dr. Michael Dorausch and ADIO Chiropractic, Dedicated to serving Los Angeles, Venice, Marina del Rey, Playa Vista, Santa Monica, and the surrounding areas of Southern California.”
Here is an a Non-Chiropractic Example…
“KickRSS enables you to combine RSS Feeds (and atom xml) into a single RSS feed or webpage, at an easy-to-remember (and very cool) URL.”
The description tag for this website (Chiropractic Homepage Project) reads… “Chiropractic Website Design and SEO Optimization” which could be longer and more descriptive but it’s there and that is what is most important.
From the website, Subluxation Awareness, come this description tag…
“Subluxation Awareness Week - While other professions are concerned with changing the environment to suit the weakened body, chiropractic is concerned with strengthening the body to suit the environment.”
Nice that there is a description but it appears to have nothing to do with the website. I’d recommend it be changed to something like “Subluxation Awareness Week is a yearly event occuring during the week of September 18th and it is put on by local participating chiropractors.”
So, we looked at some examples and a few things we could be improving on. Most important is that you have description tags in place, as well as your title tag (we’ll get into that one later).
by Michael Dorausch, DC
Today marks day 2 of a 3-day chiropractic conference being held in San Diego, California.
It is the 2007 California Chiropractic CCA Summer Convention, which allows doctors of chiropractic to get continuing education credits for the state of California, during the one weekend event.
Part of what has been included are four hours adjustive technique credit, six hours QME credit (DWC provider #110), and five hours x-ray credit.
The event is at the Paradise Point Resort & Spa, which is on Vacation Road, just a few miles from Sea World.
There is a special evening event featuring an Orange County Chiropractic group known as DCS or the Dead Chiropractor Society.
We’ll have news and photos from the DCS event in another post.
by Darrel Crain, D.C.
“My other chiropractor used to adjust me differently.” “Are you going to do that thing my old chiropractor used to do?” “Wow, that was really different than my last chiropractic adjustment.”
Ever wonder why chiropractors use different techniques? There are nearly as many ways to deliver a chiropractic adjustment as there are chiropractors. How is it possible that adjustments can be so different and still get good results?
“There are many paths to the top of the mountain, but the view is always the same,” goes the Chinese proverb.
The chiropractic adjustment in all its various forms relies on a single principle: the body knows how to heal, regulate and develop itself. The intent of each adjustment is to remove interference and upgrade the bodyÂ’s internal communication to allow the free expression of innate wisdom.
There are perhaps a quadrillion cells in the human body, each one with its own body-wide web of connections to other cells and the central nervous system. Cells make up the tissues that make up the organs that comprise the physical body; all of them busy around the clock with conference calls, emailing, faxing and sending packages, even while we sleep. Reducing static and interference on the lines of communication is the intention and the effect of every adjustment.
We are spiritual beings living in physical bodies. Every aspect of the human experience is lived through the nervous system. Everything we think, hear and feel begins as a bioelectric impulse perceived and given meaning by the mind. We are born with instincts for survival and procreation, and various desires such as finding love, meaning and purpose, not to mention fun.
The bodyÂ’s master control system is composed of the brain, spinal nerves and hormonal messengers, linked with complex feedback loops. Mental impulses maintain the miracle of life, seamlessly integrating all functions of all cells in the body at all times. Billions of bits of information travel back and forth between brain cells and tissue cells every second. The electricity of life hums and vibrates through the nerves as long as there is no interference.
Mother Nature requires only that we observe her natural laws in return for the miracle of a healthy life. Health is determined by the choices we make every day, including what we eat, what we think and how we move. It has been said that our biography becomes our biology.
Chiropractic springs from ancient traditions of healing based on natural laws and an understanding that good health is a matter of personal responsibility. We eat food to provide the body with abundant toxin-free nutrients, but also for the absolute pleasure of it, hopefully without too much overindulgence and excess. The pure water we drink allows the body to filter toxins and recharge bioelectric pathways. The mind needs feeding too, thriving best on a diet of gratitude, possibility, creativity and discipline.
Motion is key to the bodyÂ’s physical and mental health to maintain tone and enhance circulation and the flow of energy. But just as no amount of flossing and brushing can fix a dental cavity, all the stretching and exercise in the world will never restore and maintain motion in the spine as does regular chiropractic care.
Starting with its humble beginnings in 1895 with Dr. D.D. Palmer in the United States, chiropractic has spread around the globe and helped millions of health-seeking people experience the benefits of enhanced well being.
Dr. Darrel Crain is a Family Chiropractor and Natural Health Writer practicing in San Diego, California. He is the President of the CCA San Diego County District and can be reached at 619-445-0100
by Cindy L. Pekofsky, D.C. - Chair of the Board of Trustees
Dear Members of the Sherman College Community,
Sherman CollegeÂ’s Board of Trustees is pleased to announce the appointment of Jon C. Schwartzbauer, D.C., as the fourth president of Sherman College of Straight Chiropractic.
A 1997 Sherman graduate, Dr. Schwartzbauer brings us an exceptional breadth of academic, leadership and administrative experience, as well as a passionate commitment to vertebral subluxation-centered chiropractic. Presently he serves at the college as vice president for academic affairs and director of the Leadership and Practice Management Institute.
Dr. Schwartzbauer is being appointed following a nationwide search and comprehensive selection process that provided the college with a broad array of talented candidates. The continued service of Sherman CollegeÂ’s Interim President and Founder, Thomas A. Gelardi, D.C., will be invaluable in the coming months as he helps provide a seamless transition to Dr. SchwartzbauerÂ’s dynamic leadership. The board is extremely grateful for Dr. GelardiÂ’s dedicated service to the college and for his many contributions to the collegeÂ’s successes during his tenure as interim president for the past two years.
The trustees look forward to working with Dr. Schwartzbauer as he continues to lead and advance the collegeÂ’s mission of being the leader in bringing straight chiropractic to the world. We are excited to welcome him as Sherman CollegeÂ’s fourth president and we look forward to the great things we will accomplish for Sherman College and for the chiropractic profession under his leadership and guidance.
I hope you will join with me and the entire Board of Trustees in congratulating Dr. Schwartzbauer on his appointment as the next president of Sherman College. We thank you in advance for your continued support of the college.
With warmest regards,
Cindy L. Pekofsky, D.C.
Chair of the Board of Trustees
Sherman College of Straight Chiropractic
P.O. Box 1452
Spartanburg, SC 29304
www.sherman.edu
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Sherman College of Straight Chiropractic is led by a visionary group of chiropractors and other professionals who are dedicated to carrying out the college’s mission, goals and objectives.
Sherman Philosophy of Straight Chiropractic
Straight chiropractic espouses the vitalistic philosophy of life and health, and is defined as the art and science of locating, analyzing and correcting vertebral subluxation in accordance with that philosophy.
Straight chiropractic is based on the premise that living things have an innate striving toward organization, and that vertebral subluxation is an abnormal, but most often correctable, condition which interferes with the expression of that striving.
Editors note: Thank you to Brian Dickert of Enhance Your Life Chiropractic (www.eylc.com) in Charlottesville, Virginia for forwarding related information.
by Dr. David Klein, D.C.
I have been a chiropractor for over 15 years. When I went to Chiropractic College, there was an incredible complexity taught. At the time, it appeared that the goal of our college was to make us as much as possible like medical doctors. The implied thought was that there was something sacred or ultra important about the medical profession. In fact at that time, there was a huge push throughout the chiropractic profession to make us fit into the mainstream health care system of the time.
I struggled through school to understand all of this information and how I would use it to help people. We had to study how to diagnose cancer, do a pap smear, set up electrical devices to the same frequency used by Russian Physical Therapists, and how to identify the various small parts of the brain. It was an incredible marathon of detail.
The funny part was that a few months before I graduated from chiropractic college, a great chiropractor by the name of C.J. Mertz came to speak to our school. He talked of simple things. He explained how the brain talked to the body, and the body talked to the brain. He invited us all to come to his office to learn more. I was fascinated by the simplicity and profoundness of what he said. He sat me down, face to face, knee to knee and told me about a condition that had reached epidemic proportions in the world’s population, and how chiropractors could correct it. He explained how bones become stuck, and pinch nerves, and how those nerves carry signals from the brain to the body and from the body to the brain, and how if those nerves are pinched, the body will not work right.
At that moment, after a $100,000 chiropractic education, 3 months before I graduated, I understood for the first time what chiropractic was. I will be forever indebted to C.J. for those simple words.
It is with that simplicity I have written my chiropractic cartoon books that have been read by so many thousands of people. They are my gift to the world for generations to come, so others can learn the simple truth that I did, of how to be healthy.
May you find a simple path to health and stay on it! Dr. David Klein D.C.
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David Klein is a chiropractor practicing in La Jolla, California. You can view two of his spectacular books that make understanding chiropractic simple by visiting his online library at bodyabcs.com/Library