Chiropractic San Diego

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The news is in on the Tour de France with Alberto Contador, the 24 year-old cyclist for American Discovery Channel, claiming victory. Contador beat his closest competitor by only 23 seconds, the second narrowest time recorded in the tour's history. You can read Planet Chiropractic coverage related to the tour ...

by Michael Dorausch, DC

The 2007 Tour de France is over, with 24 year-old American Discovery Channel cyclist Alberto Contador claiming victory, in the three-week cycling race. Contador is the youngest tour champion since Jan Ullrich of Germany won the Tour de France in 1997. Contador’s time was 23 seconds better than Cadel Evans of Australia, making it the second narrowest win in the tour’s 104 year history.

Where were the chiropractors this year? Since 2000, Planet Chiropractic has featured Tour de France articles that included stories of chiropractic care for riders on the tour. Among those articles were Tour de France 2000 and Chiropractic from 2000, Lance Armstrong Victorious from 2001 with Lance Armstrong winning his third straight Tour de France title and becoming the only American to ever do so, and Floyd Landis Tour de France in July 2006.

Some chiropractors that have provided chiropractic care during the Tour de France, like Jeff Spencer, are former cycling enthusiasts themselves, and they’re very passionate about the work they do. Dr. Jeff was frequently seen over the years, in magazines and newspapers, side by side with Lance Armstrong.

In 2006, there was also a story about Australian professional cyclist Stuart O’Grady and the credit he gave to receiving chiropractic care during the tour (O’Grady credits Chiropractic). Chiropractors and chiropractic were just as much a part of this year’s Tour de France as they have been in the past, but news of chiropractors linked to individual riders and teams has been sparse.

As was likely expected by many, the 2007 Tour de France was shaken by scandal with allegations of blood doping and banned substance use. I can’t help but think that in some way this may be affecting many healthcare professionals and tour related trainers when it comes to publicity they may receive in being associated with a particular cyclist. While chiropractors don’t incorporate drugs and medications as part of their practice, a Tour de France win marred by suspicion of banned drug use, places an element of suspicion on the idea that chiropractic care was somehow responsible for the rider standing on the winner’s podium. That’s not to suggest that the utilization of chiropractic by athletes does not play an integral role in their health, well-being, and performance levels.

While everyone loves a winner, the hero is the chiropractor providing care to those who most need it, regardless of athletic ability, or potential for victory in sports.

by Michael Dorausch, DC I captured this photo while in Cave Creek, Arizona when I was visiting a Phoenix chiropractor. I didn't catch what it said it first but then I took a second look. God in Me was the name on the plate and it reminded me of so many ...

An interesting pattern has been emerging on the major television networks in the USA. According to a news report on Planet Chiropractic, Monday night featured 3 prime time TV shows that involved actors playing roles as chiropractors. The shows (in order they appeared for broadcast) are Everybody Hates Chris, The New ...

I'm heading to WordCamp 2007 in San Francisco! I know what you are thinking, what in the heck is WordCamp and if it's a place you go to learn how to spell, or learn how to put together words without creating compound sentences, it's about time you're going. Sorry but that's not ...

by Michael Dorausch, DC It's all in the details. When posting to chiropractic classifieds, some people write some terrific and descriptive advertisements. Others only post a few general sentences. Over the years I have noticed a significant difference in ad performance (measured by page views) when comparing detailed ads to plain ...

Chiropractors in the San Francisco Bay area are using various methods to advertise their chiropractic services online. I'm here in San Francisco for a WordCamp conference. While I've been here I've been visiting numerous websites and have noticed a number of chiropractic offices advertising on them. I've seen offices as far as ...

It's Sunday afternoon at WordCamp 2007 in San Francisco and I've been at my laptop an estimated combined 18 hours since booting up early Saturday morning. There are over 395 pressers (people using wordpress) in attendance and looking around the room it is rare to see someone not using their laptop. ...

by Sharon Gorman, DC I was just thinking about relationships, specifically the relationship that you have with your spouse or significant other. Both people need to get what they need out of the relationship or they probably won't stay in it. Wouldn't make much sense to stay in a relationship that ...

A power outage today in San Francisco has knocked out a number of highly popular websites, including craigslist.org, livejournal, typepad, Technorati, and others. That's one major subluxation! Fortunately, Planet Chiropractic data servers are up! Upon noticing a spike in web searches for terms such as craigslist sandiego, livejournal down, craigslist raleigh, ...

by Michael Dorausch, DC If you'd been paying any attention to this blog during the past few days you may have noticed that I was in San Francisco for an Internet get together (I don't dare call it conference) known as WordCamp. I left my chiropractic office in Los Angeles on Friday ...

by Michael Dorausch This time of year it sure would be sweet having a chiropractic office in a place like Summerville or something smiley like that. I was poking around online and there it was, a Summerville in South Carolina, I did not even know such a place existed. Apparently this ...

by Michael Dorausch, DC Last week I noticed an advertisement online for a chiropractic school located in the state of California. The ad suggested that the school was an accredited college that offered a balanced approach to techniques and philosophy. Some thoughts... As far as I know, all of the 18 ...

The idea that adding thousands of keywords to your web site in order to improve rankings from search engines is something that some people still believe and practice.

I was checking out a chiropractic website, apparently hosted and designed by a professional business directory company, and it was amazing how many keywords were being stuffed onto the page.

At first glance the page didn’t look so bad. There was a photograph, name of the chiropractic business, a phone number, some local information, and a sentence about the business services provided which included the DRX 9000, and treatments for a neck, back, leg and arm pain.

Below that was some business information with several paragraphs about the chiropractic office, the history of chiropractic, important things consumers should know about biomechanical corrective care, a few sentences about scoliosis and herniated discs, and a brief overview of what to do after suffering a whiplash injury.

The page would’ve actually been great if it would have stopped there, but it didn’t. Below the regular business information was a list of business products, services, and specialties. This is where the keyword stuffing began.

It was placed clear on the page so one could argue that the information was important for consumers and was not posted just for the sake of stuffing search engines with content. I performed a word count on bundles of words packed together and it appeared as if every therapeutic term related to the spine was included. On the list were words like Active Release Technique, back injuries, back muscles, herniated discs (also misspelled versions), spinal decompression, and about 600 others.

Under the list of services was another group of words ranging from auto accidents, degenerative disc disease, to Radiculopathy and spinal trauma. That list was a few hundred words just separated by commas.

It continued with a few hundred more words such as Muscle Stimulation, Bulging Disc, EMG, Infrared, Nonsurgical Spinal Decompression, Quantitative Functional Analysis, and ultrasound.

If you haven’t figured it out yet, search engines don’t like when webpages are keywords stuffed. Typically when the pages are found, the web pages (and sometimes even the entire domain) are banned. That’s not to say that you can’t use words like the ones mentioned above on web sites. You just shouldn’t be developing all of your content as search engine feed.

Here’s a simple example of how this could have better been done…

Our Miami non-surgical spinal decompression center is open six days a week. The office has convenient hours for those that have to work late and those only available on weekends. We feature the latest in DRX spinal technology which has been shown to effectively reduce or eliminate symptoms of herniated discs, degenerative disc disease, lumbar spinal misalignment, osteoarthritis, and other spinal related conditions.

Besides offering the finest decompression services, our office offers Cold Laser Therapy, Massage Therapy, Ultrasound, Cryotherapy, and nonmechanical traction.

The result is less keywords on the page but the information is easy to read, still gets the most important words in, and above all is valuable to the consumer.

There’s your keyword stuffing tips from your friends at the chiropractic homepage project.