Archive for August, 2007

Pharmanex Nutrition Laser Scanner

Sunday, August 26th, 2007
Pharmanex pays chiropractors to implement the Bio-photonic Antioxidant Laser scanner. The Bio-photonic Antioxidant Scanner is leased for $199 per month with the opportunity to have the leasing fee waved. It is leased out because the University of Utah which holds the patents rights wants to protect the patent and because new upgrades are being designed. A scan takes only 2 to 5 minutes to perform. Every follow-up scan that you or your staff member provides a patient Pharmanes will pay you or your practice $5.00. You decide what to charge patients for the initial scan. Pharmanex has supplements which or guaranteed to raise a persons antioxidant score with in 60 days or Pharmanex will give a full refund to your patient. The price of each antioxidant product includes a rescan certificate which you use to rescan your patients monthly. The certificate is traced to your scanner if your scanner is used for that certificate. This is how Pharmanex pays you $5 for the scan. Pharmanex has an entire online nutrition store. You can receive commission if your patients orders products through your distributor account. If you are interested in implementing the scanning program into your practice you may first listen to a recorded call by three chiropractors on 512-703-6702. This call lasts 35 minutes. This call will answer many questions. If you are interested in ordering a scanner please email www.antioxidantscanner@mypharmanex.com , or call 801-645-4580.

Wellness office for sale in Los Altos

Sunday, August 26th, 2007
Great starter practice, work part time, or build it up to what you want. Seeing roughly 50pv/wk. Fun, low stress, and wellness based. Comes fully equipped with two Omni drop tables, office furniture, subluxation station, and all you need to take it and run. Low overhead. Past three years over 120k part time.Massage therapist in office (rents room). Dr. relocating, will carry up to 75% of purchase price. 80K.

Illinois - Chicago -Northern suburbs

Sunday, August 26th, 2007
Glenview - Evanston area, Chicago, Illinois
Growing 3 yr old practice in upscale Chicago suburb. Substantial cash practice. Averages $14K/mo collections, 250 PV’s, 13 NP’s on a 3 day+ schedule. Great location. All newer equipment and x-ray. Thompson, diversified, SOT techniques. Very low overhead at 45%, cash flow to owner is the same as a $200K size practice. 10% seller financing to qualified candidates. Price $165,000. Full transition. Seller moving out of state. Call Fred at 402-770-3733 or e-mail at fgroshans@windstream.net

Wanted: Neuropatholator

Sunday, August 26th, 2007
Looking for a Neuropatholator.

Please contact Harry

Frye@qnet.com

Chiropractors Can Lead Drive for Drug-Free Athletics

Sunday, August 26th, 2007

by Vic Naumov, DC

New Milford, NJ - Chiropractors are the leading drug-free health care professional in the world. With the recent focus placed on performance enhancing drugs and sports, chiropractors have a great opportunity to become leaders in the push towards the advancement of drug-free athletics.

Dr. Vic Naumov, DC, a New Jersey Chiropractor, Founder and President of the non-profit charity organization, the National Coalition for the Advancement of Drug-Free Athletics, Inc. (NCADFA), has launched an anti-drug crusade aimed at municipalities, middle schools, high schools and sports organizations across the U.S. His message is direct and simple, “First, address the growing problem of performance enhancing drug use among student-athletes then, begin teaching them strategies that will enable them to safely and effectively improve their athletic performance, naturally.”

It’s been all over the media the past year and it doesn’t seem to be going away any time soon. The topic of anabolic steroids and athletes has hit the main stream and has finally stepped out of the locker-room and into the living rooms around the country. “Anabolic Steroids” are fast becoming household words, if they haven’t already.

According to the NIDA, over one million teens have admitted to using anabolic steroids with the intent to improvement their athletic ability, physical appearance and self-image, states Dr. Naumov, who is recognized as the nation’s leading advocate for the advancement of drug-free athletes.

As the creator of the NCADFA’s Choose NOT to Use(R) Campaign, Dr. Naumov has recently appeared on dozens of nationally aired sports/talk radio and television programs to get out his message about the use of performance enhancing drugs by young athletes and uses every opportunity to explain the role of chiropractic in helping solve the problem.

“The most under utilized and overlooked, natural performance enhancing tool available to any athlete, at any age, is the chiropractic adjustment,” he explained at a recent seminar. “Only chiropractors are trained to identify and correct interference in an athlete’s nervous system, for that simple reason chiropractors are the leaders in the field of natural performance enhancement. It’s important that you understand, for an athlete to perform at their absolute best, their nervous system has to be as clear as possible. Only regular chiropractic care ensures the body consistently is able to perform at its peak in all areas. This not only includes physically, but mentally and chemically as well. Remember athletic skills such as, balance, hand-eye coordination, body position sense and reflexive reaction time are all neurological acts which require a good nerve supply to be performed at 100 percent,” says Naumov.

During each seminar Dr. Naumov emphasizes that, “Chiropractors are more than alternative health care providers, more than just neck and back pain doctors - they are human performance specialists. Both athletes and the public need to know that. Only Chiropractors help the body work at its peak potential, at its absolute best. Nobody else can provide this unique service.

Dr. Naumov founded the NCADFA with the purpose of positioning chiropractors in a national leadership role with the hopes to recruiting other DCs into the effort of teaching athletes about chiropractic’s role regarding natural performance enhancement. “It’s about time the public recognized us for our uniqueness and we stop trying so hard to be accepted by other groups,” he tells other DCs. “It’s the public that will pay us what we’re worth, not the insurance companies. “Our efforts and resources are better allocated helping athletes understand the value of the unique service only we are capable of providing. To become a leader, you must first see yourself as one. I see every chiropractor on this planet as a potential leader. We can help athletes of all ages maximize their innate potential, naturally.”

Doctors interested in learning more about the work of, or joining the NCADFA, can visit www.NCADFA.org or www.ChooseNotToUse.org or call Dr. Vic Naumov at 201-265-8688.

Google News Begins Embedding YouTube Video

Sunday, August 26th, 2007
by Michael Dorausch, DC Google News has began embedding YouTube video into news results appearing on the homepage. Just in time for the YouTube 10 second video advertising overlay announced earlier this week. See screenshots with news of California Governor Arnold Schwarzenegger. There was news posted to Planet Chiropractic last week about ...

Chiro Pediatric/Pregnancy Practice Materials

Saturday, August 25th, 2007
All items purchased from Chiro Pediatric Assoc. site. Paid over $300 for all; still brand-new- Will ship with advance check, $150 + $15 for shipping

1. A Look at the Birth Process- CD Rom collection of handouts, articles, resources and case histories with photos of the birth process. All documents are in Word and can be transferred to your own letterhead for distribution.

2. Birth Trauma-A Modern Epidemic - 12 minute video shows actual births: natural vaginal, operative and c-section and the effects on the baby's spine.
Makes strong statement on need of care for children. Comes with booklet

3. Pregnancy Matters for Family wellness DVD- In-office education for staff and patients in waiting room

4. Power On- A children's fun song about Chiropractic. Used at school programs, community events and in office classes to educate children about chiropractic.

5. Mom to Mom - A referral CD that gives moms in your practice information on chiropractic care for their families and gives them the tools to tell others.

6. Greater Comfort and Safer Births-25 waiting room brochures


DVD-Newborn to Child Evaluation & Adjusting Techni

Saturday, August 25th, 2007
70 minute One-on-One workshop with renowned pediatric chiropractor to help chiropractor learn latest pediatric evaluation & adjusting techniques. Paid $190 with shipping from peterpanpotential site, watched once. Will ship with advance check; $100 including shipping

Schwarzenegger California Budget Signing Video in Google News

Saturday, August 25th, 2007

by Michael Dorausch, DC

Governor Arnold Schwarzenegger signed a California state budget on Friday that was nearly 2 months overdue. Video news coverage of the event appearing on Google owned YouTube has been embedded to the Google News homepage, allowing visitors to Google News to view video coverage without leaving the news page.

This is the first example I have seen of news coverage in the form of video appearing along with aggregated news results. I reported last week on the first comments I began seeing appearing in Google News (Comments Appear in Google News) but I had not yet witnessed any video coverage, until today.

Google News embedding video

As you can see in this screenshot, the video link takes 2nd position after the article headline, with the top story being provided by the San Diego Union Tribune. The video is coming from KCRA TV, which are the call letters for KCRA Sacramento. The television stations YouTube profile can be viewed here… user=kcratv

watching YouTube video in Google News

Clicking on the + or the headline that reads “Video: Schwarzenegger Signs Budget, Trims Spending” launches YouTubes flash based video player, which streams video directly in the browser screen. The embedded player functions similar to the way it does on other web sites including embedded video. Visitors on the news page can play and pause video, turn volume up or down, click through to YouTube (opens in a new window), and close the player, without having to leave the Google News homepage.

This is one more example of Google’s Universal Search feature in action. This is a win-win for Google. Users get to view video within the page, potentially keeping the viewer on the Google News homepage longer. If a viewer decides to click through to YouTube, they’ll be directed there inside a new browser tab or window, and will find themselves on another Google owned property. Add to that Google’s introduction of 10 second advertising in YouTube videos and you’ve got one more avenue for Google to display video overlay ads.

The answer to these questions shapes your life

Friday, August 24th, 2007
by Sharon Gorman, DC Get quiet for a second. What do you hear? That voice keeps on talking. Feelings keep on coming up. For the flash of a second that you hear that or feel that you don't get to choose it. It is there. Now what do you do with ...

12 Thousand a Week in Cash for Chiropractic

Friday, August 24th, 2007
A chiropractor in Northern California sent me some mail the other day that included a few reports from California Chiropractors (and one Washington office) and their recent cash incomes. I thought this would provide some good information for those asking questions about chiropractic salaries, as this is an area of chiropractic ...

Chiropractic for Healthy Blood Pressure

Friday, August 24th, 2007
by Michael Dorausch, DC There's been plenty of articles circulating the Internet and appearing in numerous healthcare publications, since a recent research study regarding chiropractic adjustments and the lowering of blood pressure, began appearing in the news media. Someone brought a June 2007 magazine article to my office, bringing this particular topic ...

Chiropractic Letters I Get Monthly

Friday, August 24th, 2007
by Michael Dorausch, DC I invite you non chiropractic business people to read this post, as I feel a lot of this stuff crosses into many types of small businesses. About once a month I get a handwritten letter from some chiropractic practice management firm in Tustin, California. I believe they always ...

Fabulous NAET practice for sale

Thursday, August 23rd, 2007
Busy NAET practice for sale. Relocating out of state. Working 3 days a week, seeing 35-50 patients a day. Willing to stay for smooth transition. New drop table, flexion/distraction table, flat bench, knee chest and cervical chairs.

Google Introducing 10 Second Advertising in YouTube Videos

Wednesday, August 22nd, 2007

by Michael Dorausch, DC

Google’s video sharing site, YouTube, has been more popular than ever, and the company is looking to profit from that. Online advertising, thanks to platforms like AdWords, has been at the center of Google’s massive success. Google has announced they will begin testing a new advertising platform, using videos appearing on YouTube, to carry advertiser content.

According to quantcast reports, YouTube, ranks among the top 20 web sites (currently #14) in the United States, with an estimated 32 million+ unique visitors using the web site every month. Traffic has been on the rise all year and the timing may just be ripe for Google to introduce a successful advertising effort in video.

Google believes the ad formula they’ve set up, is unobtrusive, and will allow users of the popular web site to choose what they want to view. According to news reports, Google advertiser video ads will display after about 15 seconds into a YouTube video. The ad will appear on the bottom fifth of the screen, similar to what has become common in television broadcasting. After about 10 seconds, if the user takes no action, the ad will fade out. However, if the user chooses to click on the advertising, a video for the selected product or service will display.

It will be interesting to see which companies begin using the online video marketing opportunities made available at YouTube first. According to the quantcast statistics (see link above) YouTube’s largest audience is male, age 18 to 24, with a household income of less than $30,000 a year. Statistics show a greater affinity towards African-Americans and Asian males, with some college, or no college education. Key clothing companies in this market space include Nike, The Men’s Warehouse, and Vans footwear, according to stat reports.

Companies geared towards marketing to a youthful male audience are likely candidates for big ad spends on YouTube. Anything featuring girls, stunts, people getting hurt, and crazy animal videos, tend to be popular amongst this crowd, as shown by the number of video views and votes received. Soft drink companies and products like Mountain Dew, Monster Energy Drink, and Full Throttle may be a good fit for these types of videos.

As far as other business markets are concerned, it’s early to tell how advertising on YouTube will affect niche markets, such as industries like chiropractic. While the making of social networking shared videos (or trying to duplicate what was seen in a video), may result in many young Americans making a visit to the chiropractor, we may not see any small business video advertising appearing soon.

But there is no denying the popularity of video online as it’s growing at a radical pace. It’s showing opportunity for everyone from major corporations down to individual business owners, and at home bloggers. As an example of what’s happening in some niche business markets, a chiropractic YouTube video uploaded only a week ago, has been viewed over 300 times, without any promotion. That’s nothing in comparison to views received for videos of girls wrestling or snakes regurgitating farm animals, but it shows there’s an interest in the space.

On the small business level, this video featuring a demonstration of chiropractic adjusting (as low quality as it may appear), is resulting in new clients for this happy Los Angeles chiropractor.

RSS Readers can view the video here: Chiropractic Adjustment

One new client living in New York City, came after watching the video. They were visiting Los Angeles and made a point to stop by the chiropractic office, after landing at LAX international Airport. While big corporate advertisers will get the front page news stories when it comes to the new YouTube advertising format, profits from small businesses entering the video market are beginning to percolate, bringing more attention to marketing small businesses on a local, and sometimes even national level.