Chiropractic San Diego

EAST CENTRAL FLORIDA MILLION DOLLAR PRACTICE FOR SALE:
10 year practice consistently collecting over $20,000.00 weekly. New equipment, including rehab, adjusting tables, and new computers. Over 5,000 in established patients, averaging 11 new patients weekly. Long term – 5 star staff. This is an absolute “turn-key” opportunity to own a “hitter’s” clinic - living the dream life and putting away money for early retirement. Easy transition. Full financing O.A.C.
Email Dr.N. chiropracticclinicforsale@gmail.com.

This article is more about keywords then design of a chiropractic homepage, but I was having a conversation the other day with someone having questions about doing locally related searches, and I decided to write about our discussion here.

The individual I was speaking to manages a chiropractic office in a city located in Southern California. He contacted me because he was doing a search for Chiropractor Lancaster, CA (abbreviation of California) and he was curious if I knew any other ways people may be searching in that area.

I began looking around and noticed that there was a city of the same name in Pennsylvania. This makes the situation interesting, because a person living in Pennsylvania is not likely thinking about the city in California when performing their search. I don’t have any research to back this up but them under the impression that someone seeking chiropractic services in California or Pennsylvania, is not going to use ,PA or ,CA when performing their search, or at least their initial search.

It’s a good idea to have your page optimized for the city and the state that you’re located in. You may not do this on your homepage, but you should try to do it on some page of your web site, so that people can better find you when searching via location.

I just did a search again and noticed there was a Lancaster in the state of Texas. If you’re practicing in a city of the same name, now you have three states competing for the top results of search engine pages. Is very likely that it won’t soon matter what other states may have cities, as search engine results get smarter and more targeted with the results they deliver. For now, my advice to the Lancaster chiropractor, is to include information about the state of California, and may be the CA state abbreviation, to help increase odds that searches within that state, will provide satisfying results for consumers.

Some of the larger states, such as California or Florida, have a number of chiropractic volunteers working on getting resources regarding colleges, local organizations, recent graduates that are opening their first offices, and other information that is getting plugged into various databases we’ve been working on. As a result, directory databases for those states are growing at a fairly good pace and we be getting a balanced set of information.

Some of the difficulties we’ve been facing, is when dealing with databases and entries to create directories such as Chiropractors Idaho pages, which don’t offer much information, since there is not an active volunteer providing chiropractic related information from that state. Since there are no chiropractic colleges in the state the option of having students volunteer is checked off the list. As a result, we gotta rely solely on doctors of chiropractic currently practicing in the state.

Idaho is a good example, but states such as Delaware, Utah, or even Nebraska, could just as easily be used as an example of states requiring better information sets from people practicing in those locations.

While we’ve been focusing mostly on states, some metro areas have been showing strength in the community, with local chiropractors working together rather than competing with one another. Two good examples include Santa Monica Chiropractic and the community web site for Orange County Chiropractic. There are quite a few different ways chiropractors have been going about combining their information onto single web sites, after the October conferences it’s likely a much larger list will be appearing on this directory web site.

So you had your website built in 1998 and it was created in Frontpage. You know you are long overdue for cleaning up some areas of the site (comic sans font has to go) and having some optimization done in hopes of getting the site to rank better.

You may have been wondering whether you need to scrap the entire site and begin with a whole new design in order for it to rank well. I’ve heard it before, someone suggests to dump the frontpage created site since there is no other way.

What is one to do? You want your website to appear in search engine results, but maybe you are not ready for a completely new design. Face it, many chiropractic websites have only a dozen pages or so of content anyway, is there anything else that can be done?

Fortunately, SEO experts like Jill Whalen take the time to answer questions regarding frontpage and search engine friendliness.

View Jill’s website to get more information about this topic.

by Michael Dorausch, DC

A large number of news reports appeared in nationwide news today, with reports on research released Wednesday, with findings that Thimerosal is not a neurological trigger in children that have been vaccinated. The study did not address a relationship of vaccines and autism.

Vaccine news has been on the rise since Jenny McCarthy appeared last Tuesday on the Oprah Winfrey show, talking about vaccines her child received and the autism that developed soon afterwards. The nation is gearing up for massive flu vaccination programs, beginning as soon as this weekend. Earlier this week there were news reports regarding research suggesting little science to back up claims that flu shots are effective for the elderly. As a result, nationwide vaccine campaigns will likely be geared towards injecting the largest population of children possible.

The most recent news regarding the mercury compound additive thimerosal gives pro-vaccine groups an opportunity to push forward on this falls large-scale vaccination efforts. Rather than rehash what others have already authored, here are five varying viewpoints on topics related to this week’s most recent vaccine news. I specifically sought out articles appearing on nontraditional media sites, since major media sites tend to typically show boilerplate press release style content, when it comes to polarizing topics such as vaccine safety and effectiveness.

The first article comes from a fairly new web site called the daily green which is operated by Hearst digital media. The article is titled Vaccines DonÂ’t Cause Brain Damage. But What About Autism?

Another article comes from “America’s Best Political Newsletter”, CounterPunch. This vaccine article, titled Same Old Story, Same Old Song and Dance, is authored by Anne Dachel, and it provides a look into how drug industry influence is affecting advertising and reporting of topics such as this one.

Arthur Allen from the Huffington post has an article on the popular blog today titled: Thimerosal Vindicated in Another Study, Yet … the Show Must Go On

Also from the Huffington post comes an article by author David Kirby which was posted yesterday. The blog post is titled: CDC: Mercury in Vaccines Damaged Your Child. Or Not.

I love Wired News, so when I noticed that Brandon Keim posted a Thimerosal related article to the Wired News blog, I had to add it to this list. Again, the post is authored by Brandon Keim and it is titled: Another Look at the CDC’s Thimerosal Study.

Regardless of what your thoughts may be on this issue, it’s interesting to see the number of people beginning to speak up and take a stand. It was only a few years ago, that moms wanting to participate in open discussion about their children’s health and vaccine safety, were made to look like raving lunatics hell-bent on risking the lives of others, and disrupting the scientific medical establishment. That’s not to say that some don’t still refer to parents questing current medical policy as cultists and crackpots, but it’s getting easier to spot those blatantly pushing big Pharma objectives.

by Michael Dorausch, DC

InfoSpace has announced that they will be selling their online phone directory service, Switchboard.com to Dallas company Idearc, for $225 million in cash.

InfoSpace, the Seattle-based provider of online search and directory services, made the announcement last Monday, that they had agreed to sell the switchboard.com directory to Idearc, who owns superpages.com and publishes the Verizon Yellow Pages.

InfoSpace owns a number of online directory properties such as DogPile.com, WebCrawler.com, and MetaCrawler.com. All of the sites currently have an impressive Google page rank of 8. Switchboard.com primarily promotes itself online as a yellow pages, white pages, and maps directory, although the web site provides other services. The web site’s home page currently focuses on helping consumers locate local businesses, a market space that’s been showing significant growth over the past year.

Visiting the web site, a quick search for “Lawyer in Chicago” brings up directory listings of attorneys in the Illinois Metro area. The web site currently features several sources of advertising, including sponsored ads that are appearing at the top of general directory search results, which switchboard refers to as “Featured Sites.” Traditional banner advertising was also appearing down the right sidebar, for businesses such as Discover Card, when I performed the attorney search.

From a search engine optimization perspective, the deal could be a great one for Idearc, owner of Superpages. I performed a Google search for Chicago lawyers which presented a superpages yellow page directory listing in the first organic nonpaid position. Great work by the SEO team for superpages. That success could easily be duplicated for the switchboard web site, which holds a number of popular natural listings for many local business terms, hundreds being locally based chiropractor business terms.

The sale will provide a significant amount of cash to the Seattle-based InfoSpace, with the company getting to unload a valuable asset at a high premium. InfoSpace had acquired switchboard.com in 2004 for the sum of $160 million. The companies expected to focus on its other search sites and mobile services businesses, including cell phone services such as ring tones, games and mobile phone search applications.

The local search industry is more vast than most people may realize. As consumers, we often focus only on those industries we are accustomed to, such as chiropractic. But local search is popular for a mind-boggling number of services ranging from local dog boarding services to in-house medical services. Depending on their needs, consumers are searching for terms related to services for their pets, such as Las Vegas Dog Grooming, San Diego Boarding Services, Santa Monica Cat Kennels, to search terms related to the elderly, such as Cleveland Adult Home Care, Dallas Nursing Homes, Boise Assisted-Living, and Massapequa Senior Housing.

What do you search for locally?

United States Department of Education Transcripts

The following is part of our 2007 Chiropractic History Month coverage. This content comes from transcripts, provided by the World Chiropractic Association (WCA), regarding June 6, 2006 proceedings that took place in Arlington, Virginia. Chiropractor, Brad Pizza, speaks regarding the Council on Chiropractic education.

Chairperson D’amico: Thank you very much. Mr. Pizza, President, Georgia Council of Chiropractic–Chiropractic something.

Dr. Pizza: Yes. Good afternoon, ladies and gentlemen, and thank you for allowing us this opportunity as a profession to come to the United States Department of Education as a body that can help to perhaps shed some light on some issues that are going on in our profession today. I’m an alumni of Life College, a 1983 graduate. I have two active practices in Atlanta, Georgia, and I represent three to 400 doctors of chiropractic as the president of our State association. I have been very, very involved with the activities at Life University from its onset in 1983 when I became a graduate.

We have found that when the students were told that their accreditation had been voided, the entire State of Georgia was devastated as far as the chiropractic profession was concerned. This is a committee that’s out of control, ladies and gentlemen. They policed the chiropractic profession as if it’s a German Nazi investigation of people and lives. The Georgia chiropractors want this board to know the things that happened at Life University in 2002 were deplorable. There was one reason for the largest chiropractic college in the world to have its accreditation revoked. The devastating effect that it had on the community of Atlanta, on the State of Georgia and the students that were at that college, it’s unbelievable how far the reach that may go today. I would like to just read a few principal points. The revocation of the accreditation of Life University was devastating to the faculty and the students and the community. Dr. Brimhall was the chairman of the CCE, COA at the time, and is responsible to guide the commission, not destroy a college that we took so long to build. The decision resulted in two lawsuits. The decision was overturned at the Federal level. Lawsuits are now settled and the accreditation is restored and now Brimhall is the President of the CCE.

The CCE needs to be reformed, ladies and gentlemen. The one thing I’d like you to leave with this afternoon is to let you know that Life University produced the most chiropractic students in the country, they got an excellent education, and they were able to go to every State and pass every licensure that was asked of them, and they did it wonderfully. The educational institute of Life University bar none was magnificent. We graduated students that went on to become very successful doctors and took care of thousands and thousands of patients, and one organization decided that that institution didn’t have to be. Was it professional jealousy? Was it motivated by money? I ask this board. I’m not a politician, nor am I someone in the educational field. There are many people in this room that have more expertise than I do, but I’d like to let you know, ladies and gentlemen, That the education at Life University that those students were receiving at that time had absolutely nothing to do with the loss of that accreditation, and I would like someone in this room to investigate that further. The CCE has manipulated the system and I think it’s time they need an adjustment. Thank you for your time.

Event History: Tuesday, June 6, 2006
Hilton Arlington Hotel Arlington, Virginia 22203

United States Department of Education Office of Postsecondary Education
National Advisory Committee on Institutional Quality And Integrity

The Council on Chiropractic Education, Commission on Accreditation
Action for Consideration: Petition for Renewal of Recognition
Transcripts of Proceedings*

Complete transcripts have been made available via the WCA JVSR CCE Transcripts
PDF Complete 36 Page Document: PDF CCE 2007 Transcripts

by Michael Dorausch, DC

The influenza flu propaganda machine is rolling, with news reports that there will be plenty of injectables and nasal sprays available for mass vaccination. But as we’ve seen in the past, promotion of the flu vaccine does not come without reports from medical journals questioning the effectiveness of such a vaccination program.

Reports began appearing online last week with news that there would be massive amounts of flu vaccines available this season, with many clinics beginning to give shots as early as October 1. From the Saginaw news in Michigan, comes a short post that health authorities promise to have lots of flu vaccine stockpiled, as many as 132 million doses, apparently more than the nation has ever produced. Yet, the Seattle Times today has an article from a health reporter covering a recent report in a medical journal, suggesting that the benefits of flu shots for the elderly have been greatly exaggerated. According to the report, public policy on flu vaccination has been based on flimsy, and even nonexistent, evidence.

After following flu vaccine stories year after year, it certainly has become apparent that local and state officials have a considerably different viewpoint regarding mass vaccination, in comparison to those of scientific researchers and experts in the field. One may begin to wonder whether there is bias in either of these groups and if so, where is the public safe to get their help information from? Do we give researchers greater trust, or are they hell-bent on promoting journals, or secretly out to trip up the government? Do we trust our elected officials to filter out what’s best for our health and longevity, or are they puppets of special interest groups?

One of the best ways to follow topics related to flu vaccines this season is to regularly check what’s appearing in the news. Historically, the majority of articles have been of a position of public health benefit but there’s always a few slipping through that are citing reviews and reports in medical journals, with data that contradicts what’s appearing in the major media. When it comes to your health, you’ve got to make the best choices for you. It doesn’t hurt to be well-informed and aware of all viewpoints.

Search through Google News for flu shot benefits and flu shot risks throughout the 2007 flu season, if you want to keep up on the latest news related to the topic.

Check out some Planet Chiropractic content with articles related to previous flu seasons…

November 2004: Flu Season Wellness Plan Should Include Chiropractic Care
July 2006: Flu Vaccine for Pregnant Moms
October 2006: Poor evidence to support flu vaccine effectiveness
October 2006: 2006: Deaths After Flu Vaccine Halt Vaccination Program
October 2006: How do you spell fear? FLU
November 2006: Flu Vaccine increases risk for neurological disorder

by Michael Dorausch, DC The Sacro Occipital Research Society International (SORSI) is holding an auction to raise funds for the chiropractic organization. The auction will be held online and is expected to run from September 23, 2007 at 8:00 a.m. - October 23, 2007 at 5:00 p.m. Some of the auction items ...

by Michael Dorausch, DC I received another letter from a yellow pages marketing company last week. This one came from AT&T. The letter was part of a "last chance" offer for my LA chiropractic business to save as much as 50% on two yellow page books that get distributed in neighboring ...

by Michael Dorausch, DC I received a birthday card this week from Life Chiropractic College West, in Hayward California. It's not my birthday yet, but the school was just sending out their sincere wishes for good health and happiness on my birthday. It's also a chance for them to send me ...

by Michael Dorausch, DC I mentioned yesterday that I'd be going to the Cleveland Chiropractic College Campus on Saturday, October 6 for a continuing education program the school is offering. The event is presented by the alumni association of CCCLA, of which earlier this year I became a lifetime member. Michael ...

by Michael Dorausch, DC While many are seeking alternative health care, many others still have their minds in the gutter. I was doing some search engine keyword research today in preparation for an article regarding the popularity of terms related to chiropractic and words chiropractors are accustomed to using. While the article ...

by Michael Dorausch, DC I received a fax at my chiropractic office today with a headline that read Pain Management Manipulation under Anesthesia. There's nothing unusual about the office receiving faxes, we get several a day. This one caught my attention than I thought it was pretty funny (you may think ...

by Michael Dorausch, DC Sometimes you've just got to evangelize for others, and get the message out for all those people who may be thinking negatively about an industry. SEOs, bear with me. If you're a small-business owner, chances are you already know people calling themselves SEOs (short for Search Engine Optimizers) ...