Archive for November, 2008

25 Chiropractic Pages URLs

Sunday, November 30th, 2008

By Michael Dorausch, DC

Chiropractors are expected to keep tabs on how many new patients their offices get each week, how many total visits the office had for the week, what were over-the-counter cash collections, etc. Keeping logs is extremely important for any business, and paying attention to what’s going on with your chiropractic website, is important as well.

Moments ago I took a screen shot of the top 25 pages accessed during the month of November. I won’t review all of them, but I’m going to highlight about 10 (out of the over 20,000 different pages accessed) pages. We look at log files for various reasons, I’ll get into a bit of that as well.

The information above may not make any sense to you, but it’s part of my November wrap up summary, and if you want to learn what people are searching for in the world of chiropractic, it will help to pay attention.

There was a lot of traffic to the planetchiropractic.com web site during the month of November. Traffic was double that of the month of October. Topping out the most pages visited were people checking out classified advertisements, followed by people reading chiropractic news articles. 3rd most popular pages were the chiropractic seminars and events, followed by a visit to the homepage.

So looking at the top four, we have classifieds, news, seminars, and the homepage. After that, there is lots of activity in search, visits to the information pages, more search queries, and finally the media pages. The fact that there are so many search queries going on tells us we have a considerable amount of work to do in organizing content so it’s easier to find. That’s an important reason enough to be checking your site log files.

Amongst featured articles, assessing the salary of a chiropractor, continues to be popular, and results in lots of e-mails from practicing DCs and perspective chiropractic students. It’s impressive to see RSS feeds climbing in the logs, since only a year ago, they were not being accessed so frequently. The what it’s like to be a chiropractor in Los Angeles article continues to be popular with visitors to the site. An update on that post is overdue.

Lots of browsing taking place through the news archives (10 years worth of content) and direct browsing of the news pages. A post on pregnancy and chiropractic was popular for the month of November, as were visits to the godaddy girl Candace Michelle Playboy related post. Pretty safe to figure which demographic is visiting those pages, and it’s likely not the same group of people viewing both posts.

A chiropractic Christmas tree post from December of 2007 is suddenly popular again. That one will probably get a lot more traffic in December 2008. The particular tree shown in the photo is being lit this week at our LA based chiropractic office.

Nice to see so many searches for local chiropractors taking place. Perhaps there will be another chiropractors post taking place before May of 2009. I’d like to see that happen.

Finally, the office design article received a considerable amount of traffic as well. Photos and videos of chiropractic adjusting areas and other related office design posts would be nice to see in 2009. I’m thinking of incentivizing some chiropractors to share photos from their office, since there’s really some spectacular looking (and functioning) facilities out there.

Righty oh, that’s it for the November log round up of what’s hot, and what’s not.

Chiropractic Morrisville

Sunday, November 30th, 2008

By Michael Dorausch, DC

Morrisville chiropractors can be added to the list of mixed results when it comes to local search. There is an e-mail forwarded by chiropractors regularly when looking for referrals in different parts of the country. I noticed someone the other day was looking for a chiropractor in Morrisville and I wondered to myself “where is Morrisville?” (Mrs. chiropractic says Indiana)

Turns out finding a chiropractor in Morrisville is more difficult than searching for a Cleveland chiropractor (Cleveland school versus Cleveland location), since there are multiple locations. Take your pick, there’s Morrisville New York, Morrisville Pennsylvania, and Morrisville North Carolina, there may even be others.

According to Google, a straight search for Morrisville returns Morrisville State College in New York as the number one result. Listing number two is for the town of Morrisville in North Carolina. Further down the page our results for Morrisville government in Pennsylvania. The bottom of the search page has a Google map box, but only for Morrisville, NY. Not off to a good start in the local search department.

Chiropractic Morrisville - Even when we get specific with search terms the results aren’t so clear. Local business results for Chiropractic near Morrisville, NY are returned first with a map featuring three listings. Those offices include the following…

Catania Chiropractic Clinic - 36 E Main St., Morrisville, NY 13408 (315) 684-7866
Hamilton Chiropractic Health - 23 Broad St., Hamilton - (315) 824-2504
Swick Chiropractic - 132 Albany St., Cazenovia - (315) 655-8008

Only one of those locations is technically in Morrisville. Besides the 3 map listings, there were sponsored ad results for Chiropractic in Morrisville, North Carolina and Raleigh, NC. Following the sponsored listings and the map, there’s 4 organic search results for North Carolina locations.

Dr. Steven Avitabile
1000 Bearcat Way, Suite 101 - Morrisville, NC 27560 (919) 532-1000

Integrative Chiropractic
4089 Davis Dr., Morrisville, NC 27560 (919) 468-5622

Dr. Brian Avitabile
1000 Bear Cat Way, #101, Morrisville, NCĀ  27560 (919) 532-1000

Amethyst Chiropractic
148 Morrisville Sq. Way, Morrisville, NC 27560-5703 (919) 463-0021

If that’s not confusing enough, there’s also results for Pennsylvania. Wait a minute, scrolling down the page further, I see there’s a Morrisville, Vermont. Don’t want to leave chiropractors in the 05661 area out in the cold. I’ll list the PA results as I found them, followed by the results for Vermont.

Dr. Gina Genin - 316 W Trenton Ave., Morrisville, PA 19067 (215) 295-9013
Dr. Richard Berkowitz - 301 Oxford Valley Rd., Morrisville, PA 19067 (215) 369-0320
Morrisville Chiropractic - 632 Crown St., Morrisville, PA 19067 (215) 736-8089

Winters Chiropractic - 65 Portland, Morrisville, VT 05661 (802) 888-1060

Morrisville Chiropractic - Reversing the search strategy did not change things much, as I still got Morrisville, NY as the primary map results, followed with pretty much the same mixture of city address listings from above.

Morrisville Chiropractor and Chiropractor Morrisville also brought back a New York-based map. Kind of stinks for the chiropractors in North Carolina, Pennsylvania, and Vermont.

It’s not the first time I’ve seen four different states represented in local search results, West Valley Chiropractic continues to return results for Minnesota, Nevada, Washington, and four different parts of California.

So what’s a local chiropractor to do? Being listed in the map works on the local level, but it will do little to help one’s office be found when performing broad searches. My first advice would be to go granular and include more details on the pages of your chiropractor website. For example, Morrisville chiropractors in New York, would be wise to mention other nearby locations, such as Syracuse, Hamilton, Pine Woods, Oneida, and Cazenovia. I’d also mention that Route 20 runs through the town. The more granular ones information, the easier it’s going to be on the long tail search.

So for Morrisville, NC I’d mention close proximity to Raleigh-Durham International Airport, the city of Raleigh, Cary, Macedonia, Durham, Apex, and others. Offices may even want to mention geographical landmarks like Lake Crabtree, William B. Umstead State Park, and North Carolina State University.

Get the picture? I suspect there’s an additional Morrisville somewhere in the US, that I’ve missed. Let me know if there’s a Morrisville near you.

Used X-Ray wanted

Sunday, November 30th, 2008
Please call me at 847-208-3900

Associates Wanted

Sunday, November 30th, 2008

Associate Wanted
Chiropractic Group seeks immediate full time associate to be the lead doctor for it?s new clinic in the Northwest Suburbs . The practice is personal injury oriented and highly ethical. Competitive salary and health benefits, Spanish skills helpful. Five day work week without weekend hours. Several years experience preferred but will train qualified new graduate. Prefer doctors seeking long term relationship. Call Dr.Ross at 847-854-4722

Looking For High Profitability and Low Overhead?

Sunday, November 30th, 2008
If you're looking for a pracitce with high profitability and low overhead, with a large and active and highly valued Patient base, then you have found it here.
14 years of business with a multi-disciplinary team for leverage, and a turn key operation succesfully operated by competent systems in place.
We look forward to speaking with you to find the win-win fit for the sale of our practice, as we are moving on to other endeavors.
We are very motivated to sell, so call now to have the practice you've always wanted.

Are You Driven To Help Improve The Quality of Life

Sunday, November 30th, 2008
Are You ready to Empower Patients to live Long & Strong? Then we look forward to meeting you.

Be part of a world class team of health professionals who share a common vision and mission, where health, trust and results happen.

You will be rewarded for your efforts as a highly energetic and highly motivated Doctor.

We are very negotiable in establishing a win-win long term relationship, with the option to buy this highly profitable and low overhead clinic also. Let us know what you need, and we will strive to match your needs.
Your actions will be rewarded with our team, so we look forward to hearing from you.

Improve Lives With The MRS 2000

Sunday, November 30th, 2008
If you looking for a simple and extremely effective way to imrove your health and the wellness of all of your Patients, you will absolutley need this in your household and your practice.

If you are looking for the most effective, most reseached proven, and trusted Pulsed Electro-magnetic Field Therapy device on the planet, then look no further, as this has been proven to be very beneficial for improving health 8 minutes at a time, without side effects, and minimal time commitment.

If you live where there are unnatural frequencies such as wireless waves, radio waves, computers, cell phone, blue tooth devices, and anything else electrical, then you and your Patients will need this amazing and simple technology.
For more information check out our website.

Cervical Intersegmental Traction

Sunday, November 30th, 2008
Brand new Cerv-I-Trac intersegmental traction unit. Durably built to provide years of trouble free service. Excellent for a wide range of C-spine conditions. $380,including shipping costs.

CLA Subluxation Station For Sale

Sunday, November 30th, 2008
CLA Insight Millenium Subluxation Station
Purchased in '05,entire package is like new.

Includes:
- Subluxation station
- 4 EMG surface electrodes
- 1 rolling thermography scanner
- 1 foot pedal for thermo scan
- 1 one-touch inclinometer ROM scanner
- wires
- USB connector (sublux station to computer)
- power cord (sublux to outlet)
- Subluxation station software installation
- all original instructional materials
- approx. 150 extra EMG contacts
- Full, insulated carrying & storage case

*** Acer Travelmate Laptop included at NO EXTRA CHARGE***
- Includes carrying case and External DVD player

Contact by phone 518-265-7113 or email jndrchiro@yahoo.com

Zenith 210 Hylo: Elite Hylo / Elevation Tables

Sunday, November 30th, 2008
Two tables for sale: Zenith 210 Air drop, Hylo adjusting table. P/L/D air drops, Cervical manual drop. $2200. Elite Hylo elevation table with manual drops, C/D/L. $2000. Email for more info. Or call 602-314-4488,serious inquiries, no vendors, please.

ORANGE BEACH AL. CHIROPRACTIC OFFICE FOR SALE

Saturday, November 29th, 2008
I AM SELLING MY PRACTICE OF OVER 4 YEARS TO BE A FULL TIME MOM. IT IS LOCATED ON THE BUSIEST ROAD IN ORANGE BEACH, ALABAMA AND GENERATES TONS OF PATIENTS JUST FROM LOCATION ALONE! THIS OFFICE IS ABSOLUTELY GORGEOUS AND I GET MANY COMPLIMENTS ON ITS BEAUTY, HIGH TECH AND TRANQUIL ENVIRONMENT. THIS OFFICE IS FULLY EQUIPPED WITH NEWER EQUIPMENT. JUST SOME OF THE ITEMS ARE: 2004 HCMI DIGITAL XRAY EQUIPMENT, 2004 CHATTANOOGA ES2000 ALL DROP ELECTRIC CHIROPRACTIC TABLE, 2007 CLA INSIGHT MILLENIUM SPINAL SCANNER W/LAPTOP, 2007 TOSHIBA LAPTOP W/DC POWERNOTES IN ADJUSTING ROOM, 2008 LIPO LASER MACHINE W/K1 VIBRATION PLATFORM, 2004 IST TABLE, HYDROCOLLATOR, 2008 FREEZER, 2007 TEETER HANG UP INVERSION TABLE F9000 MODEL, 3 TREATMENT/EXAM TABLES, NEMO THE FISH CHIROPRACTIC TABLE, 3 TV'S W/DVD'S BUILT IN, 2 COMPAC PC'S, 2 PRINTERS, KYOCERA COPIER, PATIENT FILE CABINET, XRAY FILE CABINET, JUST TO NAME A FEW! THIS OFFICE HAS 7 ROOMS, 1 LARGE ROOM FOR EXERCISE/TREATMENTS, NEMO CHIROPRACTIC KID ROOM (ABSOLUTELY AMAZING MURAL ON THE WALL~SEE PICS), ADJUSTING ROOM W/BUILT IN BOOK SHELVES AND COUNTER IN HONEY WALNUT WOOD, MASSAGE THERAPY ROOM, LIPO LASER TREATMENT ROOM, XRAY/SPINAL SCAN EXAM ROOM, CHIROPRACTOR'S OFFICE, KITCHEN W/BATHROOM, STORAGE ROOM FOR XRAY CABINET, PROCESSOR AND STEREO, BATHROOM UP FRONT FOR PATIENTS, LARGE WAITING ROOM. THIS OFFICE IS LOADED WITH FLOOR TO CEILING WINDOWS UP FRONT AND SIDE AND WINDOWS IN SEVERAL ROOMS. THE OFFICE HAS INSTALLED SPEAKERS THROUGHOUT TO PIPE IN CALMING TRANQUIL HEALING MUSIC. THE FLOORS ARE TRAVERTINE AND CARPET IN THE ROOMS. SERIOUS INQUIRIES ONLY. EMAIL: TIFFANYHALM@YAHOO.COM OR CALL: 251-609-3643. PICTURES EXCEED SIZE TO UPLOAD, SO I WILL EMAIL PICTURES UPON REQUEST.

Multi-Disciplinary Clinic for Sale

Saturday, November 29th, 2008
Established Multi-disciplinary clinicfor sale comprising Chiropractors, RMT's, Psychologists in heart of Thornhll, Ontario. Practice is diversified incorporating modalities and acupuncture as well.

X-ray equipment

Saturday, November 29th, 2008
Used processor, Flash ID marker, 8x10,10x12 cassettes, 14x17 view box, Supertech system, lead shielding, Sportelli wedge, darkroom safelight and Upper cervical bucky with chair

Biomeridian Vantage

Saturday, November 29th, 2008
Biomeridian system was bought new Dec 24 2007,from Biomeridian. The system was used for ONLY for training 3 DAYS. The system was bought for a satelite office and never used again.
The equipment purchased:
*Vantage BIM device (includes a fully-functional, built-in computer with Windows XP
*AcuPoint Stylus and cable
*Sure-Touch Tip
*MSAS 2008 Software
*EPIC Probe (added at time of purchase)
*Virtual Library
ALSO:
BIOREP Software (added at time of purchasefor $1250~ is paid on a monthly license for $25/mth.
This feature analyzes and creates a profile for each patient's very own nutritional, homeopathic and herbal supplemental protocol using Metagenics. You may also call the distributor your office uses for supplements and they can give you a cross over sheet that is easy to read.
PAID $12,000 for system and training
Must Sell!! $7900. or Best Offer
Will ship in the original boxes and include the training manual that was received in Utah during training.
lbaschdc@aol.com clinic 951 /679-4121

Support Your College Alumni Association

Friday, November 28th, 2008

By Michael Dorausch, DC

I’m cleaning up my home office desk after Thanksgiving and I found a letter about becoming a lifetime alumni association member for Cleveland Chiropractic College (Los Angeles or Kansas City). I remembered wanting to bring this up before, but don’t recall doing a complete post. I really think it’s important for graduates of chiropractic schools to support their alumni associations. I didn’t necessarily feel that way at the time I was graduating, but 10 years later I can say that I’m quite thankful for my LA based chiropractic education, and I hope that many generations of incoming chiropractic students have the same or better opportunities than I did when attending chiropractic college.

From the letter there is a brief list of bullet points as to what chiropractors receive when becoming a lifetime member. Regardless of what’s being offered, I think more chiropractors should make the effort to reconnect with the schools they graduated from. The Cleveland lifetime members receive complementary registration to all future coming home relicensure seminars, invitations to alumni lifetime member events, recognition on lifetime member plaque (there is room for more names).

The money chiropractors give goes towards first trimester welcome programs, student scholarships, assisting the school alumni, support for student chapters of the California Chiropractic Association, American Chiropractic Association, and the International Chiropractors Association (I was a student President representative of the ICA when attending school in the 90s).

There’s more that chiropractors receive but you get the general idea, don’t you? For Cleveland Chiropractic College I would call Michael Brown, who’s the executive director for student and alumni relations, at 323-906-2196, and get more information about becoming a lifetime alumni member for either the Kansas City or Los Angeles campus.

I don’t have the details, but I’m fairly certain Life University in Atlanta, Georgia has a lifetime alumni membership. I recall my good chiropractic friends wearing very expensive white dinner jackets at Dynamic Essentials events in Georgia, and I am pretty sure that’s related to alumni functions.

Palmer College of Chiropractic (in Davenport, San Jose, and Port Orange) has alumni programs as well. I’m fairly certain that Parker in Dallas, Texas also has an Alumni Association, with related alumni events taking place at various Parker seminars throughout the world.

Sherman college in South Carolina is happy to have alumni support as well, in fact I’m sure all of the chiropractic colleges in the US have alumni associations and related programs. Giving back to the school that helped nourish your success in chiropractic, makes good sense to me.