Archive for the 'Alternative Health' Category

Motrin Video Campaign May Cause Major Headache

Monday, November 17th, 2008

By Michael Dorausch, DC

The problem with taking medications, is there are always side effects, and sometimes they’re not the kind of side effects one would expect. With the growth of social media, we are increasingly seeing undesired side effects, from companies seeking to market their brands to consumers. An example playing out today on twitter, is a major fail for the manufacturer of Motrin, as evidenced by the backlash coming from a #motrinmoms discussion, taking place basically all day today.

It all started out rather innocently enough, with manufacturers of Motrin launching a video ad campaign related to wearing your baby (as they say, it seems to be in fashion). There is talk about it being a great idea in theory, but the remainder of the video pokes fun at the entire concept of bonding with one’s baby (at least that’s how I took it). The pitch comes with talk of babies causing a ton of strain on one’s back, neck, shoulders, and again, ones back. There’s thousands of different opinions on this video, you can watch it here.

Now I understand Motrin is in the business of selling people drugs, that’s how they make their money. But did they even consider who they were marketing to? I mean let’s think about it, moms (and dads for that matter) are carrying babies closer to their bodies. As an expert in spinal integrity and postural balance, I think that’s a good thing, not to mention the psychological and other benefits.

So if you’re like me, you may have noticed that this video appears as an attack on bonding with one’s child. It’s all meant to be light humored I suppose, since babies in the video are referred to as “these things” that put a ton of strain on your back, your neck, and your shoulders.

Andy Beal over at Marketing Pilgrim has his suggestions on reputation management for the Motrin video campaign. He offers some pretty solid thoughts on what they should do now.

I guess Motrin’s whole point is that you shouldn’t have to put up with the pain, even though it’s a “good pain.” Excuse me, but are they freaking retarded in the Motrin ad department? I wonder which marketing genius could tell me what’s good about degenerative joint disease, osteoporosis, early onset of arthritis, and other major health risks moms could likely be covering up in order to look like an “official mom”?

That last part really has me wondering why they launched this campaign in the first place. In my experience, moms and dads that are choosing to carry babies close to their body, are also doing other things such as: attending yoga classes, taking Pilates, incorporating meditation techniques, purchasing organic foods (for themselves and their children), utilizing natural chiropractic care, acupuncture, and other holistic ways of living.

I’m biased towards chiropractic care, just as a drug dealer would be biased towards chemically duct taping one’s body’s natural communication, when it comes to the symptoms related to baby carrying activities. I understand that. I’m sure they’ll get plenty of people using the product for this purpose, but I have to imagine there’s a great number of moms and dads out there that don’t want to medicate their lives away in ignorant bliss.

Autism Awareness Event October 3rd in Orange County

Tuesday, September 30th, 2008

By Michael Dorausch, DC

My Los Angeles chiropractic office will be closing a bit early this upcoming Friday so my staff and myself can drive to the St. Regis Hotel in Dana Point California for an event intended to raise funds and awareness on the topic of autism.

Jenny McCarthy Lance Armstrong

The event (Ante Up for Autism 2008) features celebrity guests Jenny McCarthy, Lance Armstrong, Tony Hawk, Ryan Sheckler, Jim Everett, and others.

Planet Chiropractic is one of the event sponsors and I’m looking forward to this being a successful event.

I have to imagine Jenny McCarthy has faced some interesting challenges as a celebrity spokesperson for autism awareness. From what I’ve followed she has been incredibly persistent in educating others regarding topics such as autism and vaccination.

While has published dozens of autism articles and more than 100 vaccine articles it wasn’t until September of 2007 that we featured an article on Jenny McCarthy speaking about vaccines and autism on Oprah.

She had recently published a new book(Louder Than Words: A Mother’s Journey in Healing Autism) and she was on the Oprah Winfrey show September 18, 2007 discussing the book and her experience raising a child with autism.

She has a new book out (Mother Warriors: A Nation of Parents Healing Autism Against All Odds) and I’m hoping she’ll be autographing copies at Friday night’s event.

I don’t know if I’ll have a chance to speak with Lance Armstrong regarding his decision to compete in next year’s Tour de France (and his thoughts on chiropractic care during training) but I’m remaining positive that we will have at least a few minutes to discuss it for planet chiropractic news.

For those considering attending the event, it’s for a great cause, and the casino style atmosphere promises to be loads of fun.

Hotel address is…

The St. Regis Monarch Beach Resort
1 Monarch Beach Resort - Dana Point, CA 92629

There is a $500 per person buy in for general admission tickets and a $1000 per person buy-in for poker tournament tickets. Visit the event website for more details.

Jenny McCarthy and Jim Carrey in Fall Pathways

Friday, September 19th, 2008

By Michael Dorasuch, DC

Jenny McCarthy and Jim Carrey are featured on the cover of the fall issue of Pathways Magazine. The couple has been actively engaded in promoting lifestyle and family wellness with Jenny speaking out and authoring books on Autism and Nutrition. Jenny McCarthy spoke regarding Vaccines and Autism on Oprah just about one year ago today.

Pathways Jenny McCarthy I’ve written about Pathways (Family Wellness Lifestyle Magazine For Better Education) Magazine in the past and I genuinely get excited whenever issues arrive. We get copies for my LA Chiropractic office by the case and our patients LOVE Them!

Articles are written by Doctors of Chiropractic, Holistic Pediatric Practioners, Midwives, Doulas, and progressive thinking MDs. This is a magazine that every chiropractor and holistic healthcare practitioner should consider having in their office. It’s not your typical drug advertsing filled, mask the pain baloney ad filled publications, it’s chock full of usefull and informative articles.

The fall issue features topics like: The Paradigm Shift in Medicine and Science, An Inconvenient Cancer Truth, To Empower! Not Control!, A Holistic Approach to ADHD, What is Sensory Processing Disorder?, and more.

I really love that there is no trash advertising and the articles have been well received by our practice members. I feel confident in the message behind this publication and I wouldn’t hesitate a moment in handing a copy to anyone coming through our door.

You can get a glimpse of what’s coming in the October (Fall) issue here but you really should consider getting subscription for yourself our your business.