Chiropractic San Diego

By Michael Dorausch, DC

Earlier this year I began the search for an upholstery service that could do custom work on the chiropractic tables in my office. I knew that companies existed doing work for chiropractors, but I was having a difficult time finding anybody serving the Los Angeles area. Proof that postcard marketing still works, I received this upholstery postcard from Roy’s Upholstery in North Hollywood California. I called him for an estimate.

Since it was the year-end I wanted to get all the tables in the office redone. We were fortunate that a lot of people were adjusted in the office during 2008 a new table upholstery was overdue.

Roy showed up at our office I believe on a Wednesday or Thursday. He had brought along hundreds of different color swatches and materials for covering tables. All the tables in the office were currently shades of navy blue but I was thinking of going silver and black for chiropractic 2009.

One of the adjusting tables was a Galaxy model adjusting bench that didn’t have any moving parts or raisable head piece. I wanted the foam customized so that there was more room for breathing when patients were lying face down. Nothing sucks like being uncomfortable when preparing for a chiropractic adjustment.

Roy’s custom upholstery was able to modify the head piece so there was more room for patients faces. So far we’ve had really good reports on using this table, and everyone’s commented on how good they look in black.

We also had a Lloyd Thompson drop table that had about seven different pieces that used foam and were covered with vinyl. When this table came back it looked brand new and I was real pleased with it. We also had a Hill adjusting table that was fully reupholstered as well. That one turned out to be quite a project since it has numerous parts and computerized components built in.

The work on all three tables was done over the weekend with some final finishing being done in the office on a Sunday evening. That worked out perfect for us since we see patients on Monday morning.

One of the first people getting adjusted that day was a local chiropractor who asked about the new tables. I gave him Roy’s information (818-272-9676 for those of you in the Los Angeles area) and I heard he later had all of his chiropractic tables reupholstered as well.

Talking to Roy, he told me he pretty much works locally in the Los Angeles County area. He does custom commercial and residential upholstery including antique and modern furniture, restaurant upholstery, orthopedic and physical therapy clinics, custom gym equipment, hair salon furniture, and miscellaneous items such as barbershop chairs. I was really happy with his prices and work ethic and would be happy to recommend him to anyone seeking custom upholstery work in the LA area.

Chiropractic Upholstery Near You - Well that is great for those of us in the Los Angeles area, but what if you’re needing custom upholstery services in other parts of the US? I did quite a bit of searching for companies and individuals that did custom upholstery work for chiropractic offices, and I didn’t find any organized list. If you have somebody to recommend in your local area, go ahead and post their information in the comments, and I’ll add them to a list of upholstery services for chiropractors.

By Michael Dorausch, DC

Morrisville chiropractors can be added to the list of mixed results when it comes to local search. There is an e-mail forwarded by chiropractors regularly when looking for referrals in different parts of the country. I noticed someone the other day was looking for a chiropractor in Morrisville and I wondered to myself “where is Morrisville?” (Mrs. chiropractic says Indiana)

Turns out finding a chiropractor in Morrisville is more difficult than searching for a Cleveland chiropractor (Cleveland school versus Cleveland location), since there are multiple locations. Take your pick, there’s Morrisville New York, Morrisville Pennsylvania, and Morrisville North Carolina, there may even be others.

According to Google, a straight search for Morrisville returns Morrisville State College in New York as the number one result. Listing number two is for the town of Morrisville in North Carolina. Further down the page our results for Morrisville government in Pennsylvania. The bottom of the search page has a Google map box, but only for Morrisville, NY. Not off to a good start in the local search department.

Chiropractic Morrisville - Even when we get specific with search terms the results aren’t so clear. Local business results for Chiropractic near Morrisville, NY are returned first with a map featuring three listings. Those offices include the following…

Catania Chiropractic Clinic - 36 E Main St., Morrisville, NY 13408 (315) 684-7866
Hamilton Chiropractic Health - 23 Broad St., Hamilton - (315) 824-2504
Swick Chiropractic - 132 Albany St., Cazenovia - (315) 655-8008

Only one of those locations is technically in Morrisville. Besides the 3 map listings, there were sponsored ad results for Chiropractic in Morrisville, North Carolina and Raleigh, NC. Following the sponsored listings and the map, there’s 4 organic search results for North Carolina locations.

Dr. Steven Avitabile
1000 Bearcat Way, Suite 101 - Morrisville, NC 27560 (919) 532-1000

Integrative Chiropractic
4089 Davis Dr., Morrisville, NC 27560 (919) 468-5622

Dr. Brian Avitabile
1000 Bear Cat Way, #101, Morrisville, NC  27560 (919) 532-1000

Amethyst Chiropractic
148 Morrisville Sq. Way, Morrisville, NC 27560-5703 (919) 463-0021

If that’s not confusing enough, there’s also results for Pennsylvania. Wait a minute, scrolling down the page further, I see there’s a Morrisville, Vermont. Don’t want to leave chiropractors in the 05661 area out in the cold. I’ll list the PA results as I found them, followed by the results for Vermont.

Dr. Gina Genin - 316 W Trenton Ave., Morrisville, PA 19067 (215) 295-9013
Dr. Richard Berkowitz - 301 Oxford Valley Rd., Morrisville, PA 19067 (215) 369-0320
Morrisville Chiropractic - 632 Crown St., Morrisville, PA 19067 (215) 736-8089

Winters Chiropractic - 65 Portland, Morrisville, VT 05661 (802) 888-1060

Morrisville Chiropractic - Reversing the search strategy did not change things much, as I still got Morrisville, NY as the primary map results, followed with pretty much the same mixture of city address listings from above.

Morrisville Chiropractor and Chiropractor Morrisville also brought back a New York-based map. Kind of stinks for the chiropractors in North Carolina, Pennsylvania, and Vermont.

It’s not the first time I’ve seen four different states represented in local search results, West Valley Chiropractic continues to return results for Minnesota, Nevada, Washington, and four different parts of California.

So what’s a local chiropractor to do? Being listed in the map works on the local level, but it will do little to help one’s office be found when performing broad searches. My first advice would be to go granular and include more details on the pages of your chiropractor website. For example, Morrisville chiropractors in New York, would be wise to mention other nearby locations, such as Syracuse, Hamilton, Pine Woods, Oneida, and Cazenovia. I’d also mention that Route 20 runs through the town. The more granular ones information, the easier it’s going to be on the long tail search.

So for Morrisville, NC I’d mention close proximity to Raleigh-Durham International Airport, the city of Raleigh, Cary, Macedonia, Durham, Apex, and others. Offices may even want to mention geographical landmarks like Lake Crabtree, William B. Umstead State Park, and North Carolina State University.

Get the picture? I suspect there’s an additional Morrisville somewhere in the US, that I’ve missed. Let me know if there’s a Morrisville near you.

By Michael Dorausch, DC

I was going through a stack of papers from some chiropractic seminars I had been attending and was about to throw them out when I found a few handwritten chiropractic testimonials written by fellow DCs.

Before I recycle the paper they are authored on I figured I’d post them here since they are really good. If someone had written testimonials like this about my chiropractic office I’d love to be seeing them online.

The first one comes from Dr. Laurie Mestdagh and it is written about Pleasanton chiropractor Dr. Michael Gabrielson.

Listen, don’t gamble with your health. If you need a chiropractor in California, use the best and call Dr. Mike Gabrielson. I would and I’ve been in practice for over 25 years.

The next testimonial is also for Dr. Michael Gabrielson and it’s authored by chiropractor Richard Rosenberg in Winnipeg Manitoba.

If you are looking for the best chiropractor in the Pleasanton area, call Dr. Michael Gabrielson. He is totally committed to your health, and he would love to help you. - Dr. Richard Rosenberg (a friend and colleague for more than 15 years)

The following testimonial comes from Dr. George Khoury in Livermore, California and it’s written about Dr. John Reardon in Huntington Beach.

I am often on the road lecturing on high-performance training in regards to health. I get many opportunities to meet many doctors, as well as patients, all over the United States.

I can truly say it’s a pleasure to work with wonderful doctors such as Dr. John Reardon. I find him to be warm and compassionate as well is exceptionally knowledgeable on the science art and philosophy of chiropractic. Patients should feel like they are in great hands when they choose Dr. John Reardon as their doctor.

Here is another chiropractor written testimonial for Dr. Reardon in Huntington Beach.

Referring a patient to another chiropractor is never easy. Knowing Dr. John since school I would trust him with my own family. He is an asset to the chiropractic profession and I know my patients would be in good hands. - Dr. Adam Church, Connecticut

I liked that last one by Dr. Church. It really is never easy finding a good chiropractor for one’s existing clients. Most people probably don’t realize what we go through when trying to find a suitable referral for someone we may have been providing chiropractic care to, that’s moving away, were traveling out of the area for a long period of time.

Chiropractors and potential patients are welcome to browse the local chiropractor listings for chiropractic resources in their area. If you know a good chiropractor in your part of town, I’d like to hear about them.

By Michael Dorausch, DC

These past few weeks I’ve been actively overseeing work on a chiropractic network project (which is still very much in beta) that appears as it will serve as a directory of sorts.

There’s really not lots of information on the pages as of yet but I was told an estimated 10,000 chiropractic web sites were being added in the next 30 days.

Chiropractors that have been in practice for some time are usually incorporated into databases that populate directories such as this one. We’ve collected user web site, phone and address information for more than 10 years, and there’s oftentimes overlap or duplicate records.

It is the chiropractors that have just newly launched web sites, or those that have recently graduated from Chiropractic College, that don’t typically have their blog or web site URLs indexed, those of the ones I most frequently here concern about.

I am making no promises but if you want to participate and add your chiropractic website or blog to the directory I’ll do my best to see that your information goes live and you get a link. Of course if you’re a spammer or have a crappy, low-quality web site, I’ll probably never even see it (since the admin will most definitely delete it).

Personally, I found it difficult to navigate through the many category pages, but like I said it’s in beta and I suspect the design and user interface will change significantly before a full public launch. It’s the accuracy of chiropractic website information I’m more interested in.