Chiropractic San Diego

Help, I can’t be found online!

Recently I received a hand signed letter from Rey Valentin of Celebrity SEO Marketing. I can’t recall ANY of my SEO friends ever sending me a hand written letter (you bastards).

Well, Rey Valentin must have thought it important to contact me, and take the time to sign his letter by hand, and even hand address the envelope. I’m already getting the feeling he’s a special kind of SEO. Take a read through what he sent and let me know what you think.

Rey Valentin – 1040 N. Kenmore Ave. #403, Los Angeles, CA 90027

Hello Michael,

Last week, I was searching for a chiropractor in the area for my aunt and I noticed that you weren’t in the search engines at all.

No Google Maps listing.

No search engine results (none on the first 2 pages at least).

The only reason I heard about you was that you were referred by one of my friends.

It occurred to me that you are probably missing out on a lot of new leads and prospects because your company’s website couldn’t be found online.

Here’s a little known fact: 62 percent of all people who buy from your business check out your website before they spend a dime with you.

62 percent!

Ten years ago – it was just enough to have a website…

If someone ‘Googled’ your name and you had a web presence, you were considered cutting edge…

Not anymore.

Now, people expect to see Facebook pages.

Twitter profiles.

Email signup forms so that they can get more information about your company.

Mobile websites so they can check out your business on the run.

Google Maps integration so they can navigate to you on their mobile device…

And really, that’s just some of it…

Unless you have a complete web presence, you aren’t going to be able to use the Internet to grow your business.

And that’s a shame.

Website designers charge thousands and thousands of dollars to get your website set up.

That’s all fine and good, but it doesn’t MEAN anything!

Having a website isn’t a guarantee that you’ll be able to make money online!

After the super expensive web designers finish, they simply walk away…

Here you sit, just paying a boatload of money for a website and it isn’t doing ANYTHING for your bottom line, and you can’t do anything about it!

It’s not making you sales. It’s not getting you leads… It’s not even ranking in the search engines for what you need it to be ranking for!

That’s where I come in.

I’ve made my whole business into partnering with small businesses like you that DEMAND results…

More revenue. More leads. More customer attraction.

I use some of the best technologies on the planet to make sure your website ranks for the keywords that YOU want it to rank for.

I make sure that when someone gets to your website, you capture their information so that you can use it in the future to market to them.

I develop brand-centric Facebook pages and campaigns that engage customers and end users faster than you ever dreamed possible!

Now… That’s all fine and good. But what will it do for your company?

I can help you get more leads so that you can sell your products and services.

I’ll help you dramatically reduce your customer acquisition costs.

After we’re done, your marketing model will forever be changed, in a way your competitors haven’t even considered.

What would it be like to wake up and see lead after lead piled up in your inbox?

Or sale after sale when you log in to your company dashboard in the morning… It’s a powerful thing, I can assure you!

Listen, why don’t you and I get together for a 1-hour call this week sometime.

All you have to do is call my cell phone at this number 323-393-5367 and I’ll get you set up with a time.

To your success,

Rey Valentin

Celebrity SEO Marketing

323-393-5367 cell

reyvalentin251@gmail.com

By Michael Dorausch, DC

I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with the near century old ancestry of local search, advertising (especially for chiropractic schools and chiropractors), and vision that these individuals had.

Association of American Directory Publishers

The scanned page shown above is from a 1916 directory for the city of Los Angeles. The books were not prominently known as yellow page directories, and were more often referred to as city directories. This page lists the directory publishers president and other officers, as well as the “objects of the Association.” Today, we’d likely refer to that as a mission statement.

From the 1916 publication The Association of American Directory Publishers is described as such:

The Association of the American Directory Publishers is composed of reputable City Directory Publishers, organized for the general advancement of the Directory business. Any person, corporation or firm engaged in business as owner and publisher of a City Directory in the United States or Canada, who shall qualify as competent to gather information and compile a City Directory and furnish satisfactory references, is eligible to membership.

Association of American Directory Publishers Membership and Objects

The objects of the Association are:

First. The advancement of the Directory business and the improvement of Directories by the interchange of ideas and the exchange of experienced employes.

Second. To provide protection to the public against fraudulent advertising schemes which operate under the name of Directories, and to drive unprincipled promoters of the same out of business.

Third. To provide permanent and profitable employment to competent, industrious and honest Directory canvassers and compilers.

Fourth. For the mutual protection and advancement of the established and prospective interests of all who may become members, by personal advice and assistance of members as may be mutually satisfactory, desirable or advisable, and by such other means as may, from time to time, be shown to be wise, proper and lawful.

$100.00 REWARD will be paid by the Association for the arrest and conviction of any person or persons engaged in publishing, collecting or canvassing for any fraudulent or fake Directory.

Ah, the history of local search continues to fascinate me. I wonder what these individuals would think of today’s online directories.

By Michael Dorausch, DC

It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well.

I received two postcards yesterday from two different California chiropractors and I wanted to share them both here. The first one comes from Capitol Chiropractic in Sacramento, and it features seasons greetings from 3 wonderful ladies (I’ve never actually met Angela Basset but I’m a pushover for big floppy kissable ears).

First off, I greatly appreciate the postcard I received from Beth, Jeri, and Angela. captive for some reason you stumbled across this post and you’re looking for a chiropractor in the Sacramento area, their office comes highly recommended.

It takes work to put together a postcard like this (but it’s worth it). First, you can’t deny the energy that comes from genuinely sending a card like this to all the people you love, there’s no way to break that law of positive attraction. They took the time to come up with a creative photo, selected a postcard design, went through the printing process, hand labeled countless envelopes, invested in postage and mailed all the cards out (while still staying focused on serving the people in their chiropractic practice). With that level of attention to detail, how do you think they would take care of you and your family if you were a patient there?

Kevin Joe from Southern California

The next card came from chiropractor Kevin Joe from Southern California. On the back of the card Kevin was thanking me for helping to promote CCA events in Southern California (like this one coming up in San Diego) and I thought it was pretty cool that he thought about us during the holiday season.

OK, that is one awesome looking photo, don’t you think? I thought the whole card looks great, the lighted palm trees, handwritten message, and everyone’s names included on the card. Hey hey, looks like Uncle Joe is making his nieces and nephews famous on some guys chiropractic blog.

I have the same thing to say about Dr. Kevin as I do about Dr. Jeri and Beth, he’s a spectacular individual, that’s incredibly humble, and is extremely passionate about what he does. How many of you took the time to gather up members of your family and take a photograph for the holidays? Sadly, I haven’t done so yet this year. What we have been doing in my office though, is taking pictures in front of the Christmas tree of everyone that wants one. That’s been a big hit and we’re going to have lots of photographs as a result.

Dr. Kevin Joe runs Joe Family Chiropractic in Fullerton, California. The office address is 1370 Brea Blvd., Suite 120 - Fullerton, CA 92835 For those seeking a family chiropractor in that area, call 714-447-3361.

Thank you Dr. Kevin, thank you Beth and Dr. Jeri, and thanks to everyone that takes the time to read through my often ramblings of chiropractic mishmash. Merry Christmas, Happy Hanukkah, Festivas for the rest of us, and good tidings to all!

By Michael Dorausch, DC

On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered.

The graph to the left shows leads per day for a chiropractic office based in Los Angeles County California (it’s not my chiropractic office).

At the event we will be covering eight hours of powerful secrets that are enabling some chiropractors to to attract massive amounts of new patients online.

This is not theory but actual stuff that’s been working Monday through Friday for more than three years.

It doesn’t involve PPC and it doesn’t involve having to own a website or chiropractic blog.

That chart shows 43 answered leads for the month of September 2008. That is one chiropractic office getting 43 phone calls from one piece of marketing being done online. It’s amazingly simple stuff that requires no e-mailing or list building, potential clients simply call the office and schedule appointments.

We’ve been working with chiropractors throughout the United States and Canada and some of the results are staggering. 42 new patients in 20 days for a single office, 120 new clients in 90 days for a single office, 3 new personal injury cases booked in two days (again for a single office).

There is a huge pool of potential patients wanting to come to your office, we are going to show you how to be where they’re looking. As it stands right now, someone in your community is probably stealing your new patients. We have the proof, we have the call reports, we have the patient follow-up reports. People want chiropractic care they want it now, not next Tuesday at 4:30 p.m.

Are you content with the level of new patients you see each month? Would you like to add an additional resource that can drive new clients to your office? Would you like to do it in a way that is not cheesy or unethical?

Come spend eight hours with us in Lancaster, California (in a chiropractic office recently doing over a thousand visits per week) and tap into a resource that’s barely tapped by small-business owners in America.

Check the event details and register online. See you on October 25th!

By Michael Dorausch, DC

I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman.

Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his chiropractic office address is: 7001 Indiana Ave., Suite 12 – Riverside, CA 92506

Office phone number is 951-276-2838 and you can find him on the web at DrPena.com

The back of his business card reads… Those that wait upon the Lord shall renew their strength.
Isaiah 40:31

I know Dr. John Bergman of Bergman Family Chiropractic from our days at Cleveland Chiropractic College in Los Angeles. Dr. John and I were talking about what it’s like to be a chiropractor in Los Angeles versus being a chiropractor in Orange County (such as in Huntington Beach or Irvine).

Here is Dr. Johns information…

Dr. John Bergman, D.C.
Bergman Family Chiropractic
Orange County’s Wellness Center
18582 Beach Blvd. #22
Huntington Beach, CA 92648

Office: 714-962-5891
bergmanchiropractic.com

Dr. John grew up in Burbank California and attended John Burroughs high school. Dr. Michael Blum practices in that area and before I moved to Venice I provided chiropractic care to Burroughs varsity football players for a few years. Small world.

Business card karma is a great way to introduce chiropractors to readers of this chiropractic blog. Some chiropractors are really creative with their cards, like those seen in the 6 Card Monday Ralph Andrade and Steve Visentin post.

The guerrilla chiropractic marketing post shows affirmation business cards from the office of chiropractor Suzanne Frye. The Arizona business cards was a good karma post which featured cards from Phoenix, West Los Angeles, and Ontario Canada.

Business card karma for May of 2008 had a mixture of chiropractor, social media, and search engine optimization people’s business cards. Since I’ve been using my Fujitsu ScanSnap I’ve been scanning all business cards received to PDF files. It’s an excellent tool for the desktop.

I had business cards from Las Vegas chiropractor Dr. Matt Mortensen and Dr. Keith Fretty in San Francisco. I either accidentally deleted the PDF file or it’s maybe on my laptop. Will share their cards at another time.

Do I have your business card and office information?

By Michael Dorausch, DC

Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade.

Dr. Ralph’s card reads “Live, Laugh, Love” followed by the name of his practice, Andrade Chiropractic, and the office phone number, which is 209-832-1996. The back of the card is not shown in the above photograph but there are large black letters that read Be Thankful!

Dr. Steve shared a number of his business cards when a group of us were in Arizona recently. The two cards showing pictures of Dr. Steve were both taken inside his chiropractic office. He has large murals on the wall and he had custom-made signs developed that fit his practice philosophy. The one on the left reads “Body Work Ahead” and it’s fairly easy to see in the above photo. The card in the upper right hand corner reads “Drug-Free Zone” which includes an image of two people walking and a message below that says “Healing Is Always an inside Job.”

The business card below that is in Spanish and the text at the top reads EXAMEN GRATIS. The card below that reads “After years of neglect, aligning your spine will take time. Give yourself time to heal. As you realize you’re feeling better, decide to correct your spine as fully and completely as possible. Be consistent with care, because your health depends on it.”

The last card on the bottom left is written in Ethiopian. I didn’t get a chance to ask doctor V. what that card said but I’m assuming you have something to do with receiving an evaluation with presentation of the card. I think it’s great to see a chiropractor taking such steps to better serve people within a community.

Got cool chiropractic business cards? Send me a photo (or link to a photo in the comments) and maybe I’ll get a post written about it. The two chiropractors mentioned above are great individuals and I feel confident recommending either one of them for anyone that may be seeking care in their areas.