Don?t Forget Those Chiropractic Description Tags
Hey Folks, I was meeting with some reps for a large chiropactic organization this past weekend and while looking at their chiropractic homepage we discovered there were NO description meta tags.
This is a big mistake when it comes to optimizing your chiropractic website to be better described in search engines. Let’s take a look at description tags for some popular online chiropractic destinations and discuss this more below.
Planet Chiropractic
“Planet Chiropractic has information for doctors, consumers, students, and bloggers. Featuring news, classifieds, audio & video, as well as a chiropractor directory.”
ADIO Chiropractic (one of the top ranked local chiropractic sites in the world)
“Dr. Michael Dorausch and ADIO Chiropractic, Dedicated to serving Los Angeles, Venice, Marina del Rey, Playa Vista, Santa Monica, and the surrounding areas of Southern California.”
Here is an a Non-Chiropractic Example…
“KickRSS enables you to combine RSS Feeds (and atom xml) into a single RSS feed or webpage, at an easy-to-remember (and very cool) URL.”
The description tag for this website (Chiropractic Homepage Project) reads… “Chiropractic Website Design and SEO Optimization” which could be longer and more descriptive but it’s there and that is what is most important.
From the website, Subluxation Awareness, come this description tag…
“Subluxation Awareness Week - While other professions are concerned with changing the environment to suit the weakened body, chiropractic is concerned with strengthening the body to suit the environment.”
Nice that there is a description but it appears to have nothing to do with the website. I’d recommend it be changed to something like “Subluxation Awareness Week is a yearly event occuring during the week of September 18th and it is put on by local participating chiropractors.”
So, we looked at some examples and a few things we could be improving on. Most important is that you have description tags in place, as well as your title tag (we’ll get into that one later).