Metro Marketing vs City Localization
Many chiropractors in the US are beginning to become aware of the many different cities, towns, zip codes, and other identifiers being used to target their business locations online.
The question arises whether it’s better to focus on the Metro name in an area or the city name (if different) that the practice is located in. Someone in the Vegas are would likely list themselves as a Las Vegas Chiropractor since that is the name of the metro area. Vegas is a big area and people may search using variations such as zip codes, terms like “North Vegas” or even landmark businesses in local communities.
Some areas have both the county and the city in their name. Chiropractor San Diego could be for an office in the county, in the city proper (metro), or for a neighboring city such as Encinitas, Carlsbad, or El Cajon.
Some large metros (like New York) have hundreds of smaller townships, cities, towns, and burroughs encompassed into the major metro region. Similar to New York would be locations like Seattle, Chicago, and Los Angeles.
When adding your information to directories it’s best to use the city you are listing in rather than the county or metro area. For example, an office located in Burbank would list that city rather than Los Angeles.
Most important of all is that you get listed and your phone number is displayed properly, that’s a topic for another day.